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EP Yaying Shanghai

Franklin Azzi Architecture

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EP Yaying Concept - Franklin Azzi Architecture
EP Yaying Concept - Franklin Azzi Architecture
EP Yaying Hengshanfang, Shanghai, China - Matjaz Tancic
EP Yaying Concept - Franklin Azzi Architecture

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.99
6.23
6.56
5.62
6.1
Christina Wissing Oppermann
Christina Wissing Oppermann Commercial Director at Brandt Collective
5.98
5.98
7.02
5.98
6.24
Andre Flinterhoff
Andre Flinterhoff Cofounder at Archicon Architectural Intelligence
6
6
7
5.5
6.13
Claudio Pironi
Claudio Pironi CEO at Claudio Pironi & Partners
6
6
7
5
6
Darren Xu
Darren Xu General Manager at Heytea
6.23
6.12
7.03
5.95
6.33
Filip Janssen
Filip Janssen Founder at Zware Jongens
6
6.5
7.15
5.5
6.29
Tanya Khanna
Tanya Khanna Founder at Epistle
Interesting attempt to look at craf...
6.28
5.73
5.7
6.05
5.94
Talar Bardakjian
Talar Bardakjian Creative Director at ODG
6
6
6
5
5.75
Stephanie Ledoux
Stephanie Ledoux Partner at AW²
6.18
6.46
6.98
6.23
6.46
Peter Culley
Peter Culley Founder and Creative Director at Spatial Affairs Bureau
Immediate sense of pro design, refi...
6.02
7.38
8.31
5
6.68
Anda Zota
Anda Zota Editor in Chief at Igloo
6.45
5.95
5.81
6.17
6.1
Horace Pan
Horace Pan Founder at Panorama Design Group
5
5.5
5.5
5
5.25
Arne Schultchen
Arne Schultchen Founder and Creative Director at design for human nature
6
6
6
5.5
5.88
Bart Veen
Bart Veen Experience Designer at Bart.Agency
6
7.3
6
6.1
6.35
Salone
Salone Founder at Salone del Salon
5.74
6.31
6.31
5.74
6.03
Client
EP Yaying
Floor area
520 ㎡
Completion
2021
Budget
EUR 1.000.000
Social Media
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Faithful to his passion for creative encounters and collaborations, Franklin Azzi has united his vision with that of fashion designer Serge Ruffieux to establish a new architectural concept for Chinese ready-to-wear label EP YAYING. Reflecting the approach of the iconic label in the revival of luxury goods and Chinese heritage – the name EP YAYING means ‘pledge of quality’ – the two Parisian creatives appropriated Oriental cultural references and skills to define a new contemporary aesthetic. Their creative tandem has given rise to a programme of spaces dedicated to experiencing and strolling, which, from Shanghai to New York, cultivates oxymoron in every detail. The raw beauty of the materials, such as jade and concrete, combines with the elegance of lacquer work and embroidery. Between the association of rough and smooth surfaces, matte and gloss colours, the traditional mixing of materials of Chinese craftsmanship, the boutiques reveal their singularity in a play of contrasts between stark simplicity and maximalism. The collections of fashion and accessories are displayed around a graphic grid structure of gold metal tubes, in which slabs of rough stones of different shapes and colours are suspended or held up, like an interior landscape reinforcing the impression of poetic antithesis between the different elements. The architecture of the boutiques, whether within a new building or an existing one, such as the old colonial house entirely renovated in Shanghai, favours transparency, opening to the outside, and integrating nature. The fashion label’s spaces merge with public space in a principle of fluid sophistication. From floor to ceiling, via the furniture and changing rooms designed as transition and exhibition spaces in dialogue with the overall scheme, Franklin Azzi and Serge Ruffieux have designed an unusual voyage, composed of aesthetic and sensorial resonances. A means for architect and fashion designer to bring modernity and craftsmanship into dialogue in an original approach that sees each new EP YAYING boutique as venue in its own right.