STIRIXIS Group last year, designed and developed the new concept for all the stores of Enel, aiming at building positive and unique customer experience through a friendly and comfortable retail model. Enel Romania asked STIRIXIS Group to also design its flagship store in the heart of Bucharest, at the ground level of the new office building of the company.
The specific concept store is of high strategic significance as it signals the new era the brand is entering but also differentiates from its competitors, the experience offered to its customers. A wow effect design was needed for the store to reflect the innovative and forward-thinking nature of the brand. Furthermore, consistency with the concept is kept while strengthening the brand's position in the mind of the consumers as the leader in the market.
A unique and functional user experience is designed, through the proper division of the store into different sections resulting in a high level of satisfaction and engagement by the customers. Warm materials create a welcoming environment. Technology is extensively used; the main façade is covered by a big led mesh installation that shows videos & advertising materials, resulting in transparency inside the store. A connection of the exterior with the interior is made; several LED benches are installed around the perimeter of the store as well as lightboxes at the side. Altogether, are connected and synchronized offering an impressive show to the passengers.