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Empty Seongsu

WGNB

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EMPTY_1F_1 - Yongjoon Choi
EMPTY_1F_2 - Yongjoon Choi
EMPTY_1F_3 - Yongjoon Choi
EMPTY_1F_1 - Yongjoon Choi

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Multi-Brand Store
7.60
7.20
7.63
5.79
7.05
Deepak Jawahar
Deepak Jawahar Cofounder at The Architecture Story
7.6
7.5
7.8
5.5
7.1
Dennis Vlietinck
Dennis Vlietinck Head of Design at Wink
8
8
8
6
7.5
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
The challenge of creating a strong...
7.75
8
8
7
7.69
Giovanni Zaccariello
Giovanni Zaccariello SVP Global Visual Experience  at Coach
8
7
8
7
7.5
Gilbert Khalil
Gilbert Khalil Director of Design and Technical Services at Sunset Hospitality Group
8
7
8
5
7
Farid Ziani
Farid Ziani Partner Architect Designer at KTX archiLAB
7.5
7
8
5.5
7
Dirk Osinga
Dirk Osinga Founder at STUDIOSINGA
Strong coherent minimalist interior...
8
7
8
5
7
Nicolas Delefosse
Nicolas Delefosse Founder and Creative Director at NDDO
7
8
7.5
5
6.88
Asif Din
Asif Din Sustainability Director at Perkins&Will
7
7
7
5.5
6.63
Cathy Figueiredo
Cathy Figueiredo Cofounder at Wanna
8
7
8
7
7.5
Sontaya Bluangtook
Sontaya Bluangtook Associate Design Director at UNStudio
7.5
7
8
6.5
7.25
Lisa Adams
Lisa Adams Director of CitizenHKS & Sustainable Design Leader at HKS
7
7
7
5
6.5
Liqun Lin
Liqun Lin Executive Director at Xiamen Wenqu Decoration Design
8
8
7.5
5.5
7.25
Lucy Bagshaw
Lucy Bagshaw Project Director at Tp Bennett
7
6.5
7
4
6.13
Klein Dai
Klein Dai CEO at Algebraist Brand Management
8
6
7
6
6.75
Jocelyne Sacre
Jocelyne Sacre Design Strategist at Consultant
I like many things in this project:...
8
7.5
8
6.5
7.5
Baoyu Tian
Baoyu Tian General Manager at Foshan Shengtianjia Lighting Equipment
7.5
7
8
6
7.13
Bangsheng Yang
Bangsheng Yang Founder at Yang & Associates Group
7.5
7.25
7.75
6
7.13
Woody Yao
Woody Yao Director at Zaha Hadid Design
7
7
6.5
6
6.63
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Multi-Brand Store of the Year
7.75
7.73
7.91
5.79
7.3
Andy Thaemert
Andy Thaemert Sr Creative Director  at Nike
7.6
7.63
7.84
5.79
7.22
Christopher Lye
Christopher Lye Principal at Woods Bagot
- Is seems ‘brand’ < ‘products’ < s...
7.6
8.23
8.07
5.79
7.42
Ad de Hond
Ad de Hond Founder and Creative Director at ADH.design
monumental approach to spatial desi...
7.81
7.6
7.94
5.79
7.29
Stéphane Bernier
Stéphane Bernier Partner and Director of Retail Strategy and Innovation at Ædifica
I really appreciate the overall jou...
8.12
8.01
8.07
5.79
7.5
Andras Klopfer
Andras Klopfer Managing Partner at BWM Retail
The interior design and architectur...
7.6
7.2
7.63
5.79
7.06
Designer
Client
Musinsa
Floor area
890 ㎡
Completion
2022
Social Media
Instagram

Operated by Musinsa, EMPTY is a select shop that presents a collection of domestic and foreign designer brands. EMPTY sets its fundament as an offline space to introduce the emerging brands that pursues their own experimental works beyond the established framework.

EMPTY store space is designed to “empty” out at any time, in order to contain other brands, and host various events. Nonetheless the complex look, the fixtures are modularized to easily move around. Also, the modular fixture are able to applied to other 4 floors of the EMPTY store.

We have approached the concept of “empty” in different perspectives in each floors; especially the fourth floor consists of black minimal boxes that, without displayed clothes, appear as a minimalism monochromatic artwork.

After COVID-19, Korea's commercial spaces expects to be multi-functional spaces where changes can be easily made. In that sense, we have tailored the space of EMPTY to contain and host rapidly consuming brands and their images.