In 2023, during the China International Import Expo (CIIE), we especially designed a pavilion which consisted of 7,524 interlocking wooden components. This is the exclusive pavilion for MUJI, dedicated to brand spirit: Nature, Naturally & MUJI.
During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use. Moreover, these components are designed to seamlessly match the dimensions of MUJI's existing furniture cabinets. Each participating visitor is the co-creator of this project, bringing the concept of sustainability into their lives. The design of this storage system also implements the MUJI’s Brand concept of “Nature, Naturally & MUJI”. It is well interpreted in the exhibition industry, where resource waste is extremely serious.
MUJI's "minimalist" philosophy is not simply about removing unnecessary decoration to achieve a simple appearance, but about creating an ultimate "emptiness" that is pure and without any limitations in terms of usage methods and product images. Emptiness is a state of infinite freedom.
An exhibition hall has been cleared can bring infinite creative beauty to life. We are appreciated to every audience who has participated in helping us complete the new concept MUJI Eco-Museum.
Emptiness MUJI Eco Pavilion
Atelier Forth Force
Gold
Gold
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Andrea Zickhardt
Managing Director
at Holzer Kobler Architekturen
I like the idea of making the visit...
8
8
8.5
9
8.38

Preeti Singh
Brand Director
at India Design ID
A delightful project that does ever...
8.4
8.27
8.74
8.51
8.48

Anne-Laure Pingreoun
Founder
at Alter-Projects
Beautiful innovative project and de...
8
9
8
9
8.5

Ronnie Belizaire
Studio Practice Leader and Principal
at HKS Inc.
the interlocking wooden pieces are...
8
9
8
8
8.25

Servaas Vehmeijer
Partner and Managing Director
at The Invisible Party
This project exemplifies a forward-...
8
7
10
9
8.5

Liz Gallagher
Studio Director
at March and White Design
Accurately communicates the brand a...
8.5
8.5
8
7
8

Claude Saos
Head of interior architecture and design
at LISAA Strasbourg
A good example of a good brand anal...
8
8
9
8
8.25

Judy Dowle
Associate Design Director
at Studio XAG
A project that captures brand, stor...
8
9
8.5
8.5
8.5

Tanya Suvannapong
Design Director
at Gensler
Design approach and brand story com...
8.5
7
8.5
9
8.25

Ismael Abedin Ingelmo
Founder and Director
at DXMID
Nice example of participative desig...
8.79
7.9
8.82
7.15
8.17

Peter Pan
Founder and CEO
at Noa Galaxy
perfect combination of visitor's in...
7.5
8
8
9
8.13

Leendert Tange
Creative Partner
at Storeage-Group
Great idea well executed everything...
9
8
8
8
8.25

Quan Huang
Chief Designer
at WJID
8
8
9
7
8

Julia Chiaramonti
Founder
at Julia Chiaramonti
Very nice patern and natural tones....
8.27
9.13
6.93
9.03
8.34

Jason Immaraju
Creative Director
at NVE Experience Agency
Bringing a sustainable idea like th...
8.79
9
9
9.5
9.07

Matyas Simonyi
Creative Director
at Tom Postma Design
I believe that in the exhibition/st...
9
9
8.5
8.5
8.75

Randy Gonzalez
Multimedia Director
at Moment Factory
8.61
8.71
8.96
8.98
8.82

Suvi Saloniemi
Head of Exhibitions
at Finnish Museum of Architecture and Design Museum
8.21
8.2
8.43
8.3
8.29

Micha Klein
Executive Director
at Liganova
Nice to see how it is designed and...
8.75
8.5
8.5
8.3
8.51
Designer
Client
Ryohin Keikaku
Floor area
400 ㎡
Completion
2023
Budget
208000$
Accessories