Enjoy 2 free articles a month. For unlimited access, get a membership now.

Emptiness MUJI Eco Pavilion

Atelier Forth Force

SAVE SUBMISSION
Gold
Gold
Exhibition's first day - Shanghai Tan Gen Cultural Communication Co., Ltd
Exhibition's second day - Shanghai Tan Gen Cultural Communication Co., Ltd
Exhibition's third day - Shanghai Tan Gen Cultural Communication Co., Ltd
Exhibition's first day - Shanghai Tan Gen Cultural Communication Co., Ltd

1 / 11

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Trade-Fair Stand
8.21
8.20
8.43
8.30
8.28
Andrea Zickhardt
Andrea Zickhardt Managing Director at Holzer Kobler Architekturen
I like the idea of making the visit...
8
8
8.5
9
8.38
Preeti Singh
Preeti Singh Brand Director at India Design ID
A delightful project that does ever...
8.4
8.27
8.74
8.51
8.48
Anne-Laure Pingreoun
Anne-Laure Pingreoun Founder at Alter-Projects
Beautiful innovative project and de...
8
9
8
9
8.5
Ronnie Belizaire
Ronnie Belizaire Studio Practice Leader and Principal at HKS Inc.
the interlocking wooden pieces are...
8
9
8
8
8.25
Servaas Vehmeijer
Servaas Vehmeijer Partner and Managing Director at The Invisible Party
This project exemplifies a forward-...
8
7
10
9
8.5
Liz Gallagher
Liz Gallagher Studio Director at March and White Design
Accurately communicates the brand a...
8.5
8.5
8
7
8
Claude Saos
Claude Saos Head of interior architecture and design at LISAA Strasbourg
A good example of a good brand anal...
8
8
9
8
8.25
Judy Dowle
Judy Dowle Associate Design Director at Studio XAG
A project that captures brand, stor...
8
9
8.5
8.5
8.5
Tanya Suvannapong
Tanya Suvannapong Design Director at Gensler
Design approach and brand story com...
8.5
7
8.5
9
8.25
Ismael Abedin Ingelmo
Ismael Abedin Ingelmo Founder and Director at DXMID
Nice example of participative desig...
8.79
7.9
8.82
7.15
8.17
Peter Pan
Peter Pan Founder and CEO at Noa Galaxy
perfect combination of visitor's in...
7.5
8
8
9
8.13
Leendert Tange
Leendert Tange Creative Partner at Storeage-Group
Great idea well executed everything...
9
8
8
8
8.25
Quan Huang
Quan Huang Chief Designer at WJID
8
8
9
7
8
Julia Chiaramonti
Julia Chiaramonti Founder at Julia Chiaramonti
Very nice patern and natural tones....
8.27
9.13
6.93
9.03
8.34
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Trade-Fair Stand of the Year
8.67
8.68
8.68
8.72
8.69
Jason Immaraju
Jason Immaraju Creative Director at NVE Experience Agency
Bringing a sustainable idea like th...
8.79
9
9
9.5
9.07
Matyas Simonyi
Matyas Simonyi Creative Director at Tom Postma Design
I believe that in the exhibition/st...
9
9
8.5
8.5
8.75
Randy Gonzalez
Randy Gonzalez Multimedia Director at Moment Factory
8.61
8.71
8.96
8.98
8.82
Suvi Saloniemi
Suvi Saloniemi Head of Exhibitions at Finnish Museum of Architecture and Design Museum
8.21
8.2
8.43
8.3
8.29
Micha Klein
Micha Klein Executive Director at Liganova
Nice to see how it is designed and...
8.75
8.5
8.5
8.3
8.51
Client
Ryohin Keikaku
Floor area
400 ㎡
Completion
2023
Budget
208000$
Accessories

In 2023, during the China International Import Expo (CIIE), we especially designed a pavilion which consisted of 7,524 interlocking wooden components. This is the exclusive pavilion for MUJI, dedicated to brand spirit: Nature, Naturally & MUJI.

During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use. Moreover, these components are designed to seamlessly match the dimensions of MUJI's existing furniture cabinets. Each participating visitor is the co-creator of this project, bringing the concept of sustainability into their lives. The design of this storage system also implements the MUJI’s Brand concept of “Nature, Naturally & MUJI”. It is well interpreted in the exhibition industry, where resource waste is extremely serious.

MUJI's "minimalist" philosophy is not simply about removing unnecessary decoration to achieve a simple appearance, but about creating an ultimate "emptiness" that is pure and without any limitations in terms of usage methods and product images. Emptiness is a state of infinite freedom.

An exhibition hall has been cleared can bring infinite creative beauty to life. We are appreciated to every audience who has participated in helping us complete the new concept MUJI Eco-Museum.