The Elevatione Time Stops store in Mexico city is located at the heart of the Masaryk Street in a three story building. The first floor is a retail space and the upper floors host a beauty center, servicing the customers of the brand. The shop front makes use of the full building height, and combines glass with brass motifs which resemble a clock mechanism that shines, and makes the building as whole to outstand any other in this street which is home to many luxury brands. The brass cut out gives the effect of a delicate lace, and on day time also affects the interior as sunbeams enter the shop and reflect the pattern by shadows and light on the floor and walls of the store. The pattern constantly changes during the hours, as the angle of shadows changes, and new interpretation is given to the concept of time. The interior of the store and the furniture design use elements from the art world such as easel as a demonstration station and pallets for cosmetic products. An original artwork is presented, alongside beauty products and lifestyle accessories of the brand. The use of color blocks and artistic images gives a strong statement of art, beauty and luxury, all are inspired by Salvador Dali's character.