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Elements, Ulricehamn

neri&hu

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Designer
neri&hu
Client
Bolon
Floor area
65.00 ㎡
Completion
2018

Bolon’s new Elements flooring collection brings the harmony of the natural world to interior spaces. Discreet and versatile, the 10 designs in the Elements range act as a bridge between objects and their surroundings, demonstrating the positive effect that good design can have on our senses and wellbeing.

Bolon commissioned the celebrated Shanghai-based interdisciplinary design practice Neri & Hu to design its installation for February 2018’s Stockholm Furniture Fair and April’s Salone del Mobile in Milan will see the collaboration continue - creating a stand that communicates a contemporary, nature-inspired aesthetic that bridges East Asian and Scandinavian design traditions.

Thick tubes covered in the Elements collection will be suspended from the installation’s ceiling at different heights to offer a tactile experience for visitors to the stand. “The fair stand is like encountering an abstract forest,” says Rossana Hu of Neri & Hu, while her partner Lyndon Neri adds that “the notion of landscape as a space” was paramount to the duo’s installation design.

The suspended rolls, or “trees”, are also a nod to Bolon’s manufacturing facilities in Ulricehamn and the large spools of materials found there. “Nowadays not many brands actually manufacture the products that they’re selling,”says Hu,“so I think to embed that manufacturing history, know-how and expertise into the exhibition stand is really important.”