Elefoto Space. The company made its name by providing above-average ID photos for resumés in traditional small studios. Now, due to the increased photographic feed required by voracious social media consumers, they’ve opened a 250-sq-m space packed with two studios, makeup stations, Photoshop desks, changing stations and lounging spaces for entourages. It seems that people care much more about how they look in photos rather than in reality, so people are willing to choose photo studios that offer better service, even though they cost more than traditional ones. Although it is the “web influencer ” photo studio under the consumption upgrading era, the elefoto is based on its outstanding professional ability since it’s open, which is why, the daylab studio was paying more attention, in the style of design, on delivering the message of its profession and the taste, rather than piling up dazzling “popular elements” to cater to female consumers. The fans of the elefoto are the first group in the country to have good sense of aesthetics. The large amount of decorative materials in the traditional design, the eye-catching colors, and the high-quality sense of the decoration patterns cannot enhance the brand value, which is also not accepted by the Daylab team. In terms of design, we believe the principle of “introverted taste”, using low-saturation brand color and meticulous detail to impress customers, which is very popular among this group of users.