El Palacio de Hierro is an upscale chain of department stores offering high-end lifestyle destinations for shopping and dining around Latin America. TPG Architecture has designed numerous flagship locations for the brand, each highly customized to its locale, and was engaged once again to create a 410,000-square-foot immersive experience at the Mítikah mixed-use complex in the Coyoacán neighborhood of Mexico City.

TPG's design celebrates the creative legacy of the historic town of Coyoacán by recalling the long list of creatives that have called it home, including Frida Kahlo and Diego Rivera. The project pays homage to the cultural epicenter of Mexico and respects local traditions and techniques with fresh mediums and innovative materials. Each space in the department store is bespoke and designed in service to a brilliant merchandise assortment, creating a rich and immersive experience that is a wholly unique journey of discovery from top to bottom.

Featuring over 30 custom design concepts, TPG's scheme spans five stories of retail, entertainment, and dining space––serving as the centerpiece for the attached 300-store mall. In addition to its luxury home and fashion departments, El Palacio de Hierro Coyoacán features a barber shop designed to celebrate the career of famous Mexican actor Emilio Fernandez. Additional project features include a woman's beauty salon, nursery, mezcal bar, cafe, and cantina, as well as a food hall inspired by one of Coyoacán's main plazas. Spaces are tied together by a central escalator bay adorned with murals mounted on sheets of metal, allowing TPG's design narrative to unfold cinematically, both physically and figuratively, as shoppers ascend. The store's theme is rooted in its sense of place and time, respecting local traditions and techniques with fresh mediums and innovative materials.

TPG Architecture's creativity is evident in every aspect of the design, from the use of unique materials and design elements to the bespoke themes of each department. The project is more than a shopping destination; it is a philosophy and a lifestyle that accentuates its commitment to Mexican history, culture, and art, as well as to the power of incredible design.