Enjoy 2 free articles a month. For unlimited access, get a membership now.

El Palacio de Hierro Coyoacán

TPG Architecture

SAVE SUBMISSION
Bronze
The vibrant and immersive design of El Palacio de Hierro Coyoacán celebrates the cultural heritage of the Coyoacán neighborhood in Mexico City. - Paúl Rivera
Each department in the store features bespoke themes and materials, showcasing the best merchandise assortment in each category. - Paúl Rivera
Each space in the project is more captivating than the last, hallmarked by an entirely bespoke theme in service to a brilliant merchandise assortment. - Paúl Rivera
The vibrant and immersive design of El Palacio de Hierro Coyoacán celebrates the cultural heritage of the Coyoacán neighborhood in Mexico City. - Paúl Rivera

1 / 16

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Multi-Brand Store
3.68
5.99
4.10
3.90
4.42
Ad de Hond
Ad de Hond Founder and Creative Director at ADH.design
The multi brand store feels fresh a...
4.55
7.11
6.02
4.16
5.46
Catalina Soffia Baeza
Catalina Soffia Baeza Creative Director at Yáneken
In my opinion, the historical legac...
3.38
5.07
4.18
4.47
4.28
Mauro Brigham
Mauro Brigham Founder and Creative Director at ncbham
Interesting and functional layout,...
3
6
3
3
3.75
Darren Xu
Darren Xu Founder and CEO at Spider Creative
4.8
7.06
4.64
5
5.38
Katie Kasabalis
Katie Kasabalis Cofounder at Kasawoo
3
6
4
4
4.25
Asha Sairam
Asha Sairam Principal at Studio Lotus
3
7
3
2
3.75
Philip Staszewski
Philip Staszewski Partner Architect at Ivy Studio
Unfortunately, I don't see the pres...
3
6
4
4
4.25
Simon Schmolling
Simon Schmolling Head of Architecture at Meiré und Meiré
3.09
5.59
4.34
3.09
4.03
Daniel Kaven
Daniel Kaven Co-Founder at William Kaven Architecture
2.37
5
2.33
3.71
3.35
Mark Bithrey
Mark Bithrey Founder and Creative Director at B3 Designers
I would never had know this is in M...
4.5
5
4
5
4.63
Andrew Martin
Andrew Martin Founder and Creative Director at AMD Interior Architecture
Visual noise with no clarity....
3
6
3
3
3.75
Pengzhan Du
Pengzhan Du Chief Architect at Engineering Design Management Center of Bureau of public works of Shenzhen Municipality
3
6
4
4
4.25
Zhongli Wang
Zhongli Wang Partner at Catanian
5
5
5
5
5
Lindsay Roth
Lindsay Roth Design Director at Gensler
5
7
5
3
5
Steve Lastro
Steve Lastro CEO and Future of Living Advisor at Linq-X
4.5
6
5
5
5.13
Client
El Palacio de Hierro
Floor area
38090 ㎡
Completion
2022
Social Media
Instagram Facebook Linkedin
Fixtures
Fixtures
Panels
Lighting

El Palacio de Hierro is an upscale chain of department stores offering high-end lifestyle destinations for shopping and dining around Latin America. TPG Architecture has designed numerous flagship locations for the brand, each highly customized to its locale, and was engaged once again to create a 410,000-square-foot immersive experience at the Mítikah mixed-use complex in the Coyoacán neighborhood of Mexico City.

TPG's design celebrates the creative legacy of the historic town of Coyoacán by recalling the long list of creatives that have called it home, including Frida Kahlo and Diego Rivera. The project pays homage to the cultural epicenter of Mexico and respects local traditions and techniques with fresh mediums and innovative materials. Each space in the department store is bespoke and designed in service to a brilliant merchandise assortment, creating a rich and immersive experience that is a wholly unique journey of discovery from top to bottom.

Featuring over 30 custom design concepts, TPG's scheme spans five stories of retail, entertainment, and dining space––serving as the centerpiece for the attached 300-store mall. In addition to its luxury home and fashion departments, El Palacio de Hierro Coyoacán features a barber shop designed to celebrate the career of famous Mexican actor Emilio Fernandez. Additional project features include a woman's beauty salon, nursery, mezcal bar, cafe, and cantina, as well as a food hall inspired by one of Coyoacán's main plazas. Spaces are tied together by a central escalator bay adorned with murals mounted on sheets of metal, allowing TPG's design narrative to unfold cinematically, both physically and figuratively, as shoppers ascend. The store's theme is rooted in its sense of place and time, respecting local traditions and techniques with fresh mediums and innovative materials.

TPG Architecture's creativity is evident in every aspect of the design, from the use of unique materials and design elements to the bespoke themes of each department. The project is more than a shopping destination; it is a philosophy and a lifestyle that accentuates its commitment to Mexican history, culture, and art, as well as to the power of incredible design.