Edelman Dubai starts and finishes with two bold interior architectural statements. At the entrance, the ‘Civic Square’ is the most dramatic space. The sweeping curves in an otherwise linear floorplate punctuated with a shallow dome in the ceiling is a powerful architectural gesture. To the back of the space, the eye is drawn to the skyscraper skyline peeking through floor-to-ceiling windows. The impression is very much that of the lobby of a boutique design hotel, with a blend of custom-designed pieces and designer furniture. The final space is what we call the ‘Urban Park’: more sweeping curves, this time in a step format to create a show-and-tell space for presentations to clients and staff ‘town hall’ meetings. It also doubles as a lounge and café for staff, with café style seat-ing and recessed nooks for discreet conversations. A study conducted by the University of Texas shows colour impacts mood and wellbeing – we wanted to test drive this theory. Blue is the dominant colour in the entrance, reflecting Edelman’s branding. At the other end of the office in the ‘Urban Park’ which has tones of green and pink. In between, the interior palette has an ombre gradient colour transition as you walk through the floor plate this serves as a wayfinding device and gives each department an identity. The element that connects the entire gradient effect is a series of ceiling baffles that rotate slightly to create a dynamic movement through the space. The flooring matches too.
Edelman
Roar (formerly Pallavi Dean Interiors)

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Designer
Roar (formerly Pallavi Dean Interiors)
Client
Edelman
Floor area
1000.00 ㎡
Completion
2018