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Edeka Zurheide

Interstore

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Designer
Interstore
Client
Zurheide Feine Kost
Floor area
10000.00 ㎡
Completion
2018

Interstore and Schweitzer Project have joined forces once again to build together with Zurheide a new world of experience with unique product worlds that offer grocery shoppers new highlights over and over again. Over 10'000m² sales area, more than 60'000 products, a large number of gastronomic concepts and exclusive gourmet events. Zurheide offers a completely new shopping experience in their new flagship store in Berliner Allee in Dusseldorf. Larger than ever, spread out on two levels, with a mall character and a unique range of goods, Zurheide is still a supermarket. A supermarket with a restaurant at star-level quality and different gastronomic concepts. The departments present itself with an excellent product competency, own production and specialists providing their extensive expertise and service. The integrated gastronomy concepts reach from food to go and self-service to a gourmet restaurant. The focus is always on the product and the personal approach. Design, material and graphic concept speak a consistent and straight language. Short statements, clear descriptions and black-and-white images communicate authenticity and customer focus.