As a brand of its own tone, Ecnesse focuses on service quality and prefers individualized spaces. To create a sense of belonging and safety for the guests, our design concept was originated from caves, the earliest shelter for human beings. We hope the guests will not merely see the monotonous white square ceilings while lying, but be able to make a few head and neck movements when their sight lines follow the curvy lines in the ceiling. We prefer a continuous curve along the spaces, while each independent space can be deemed as an isolated cave where guests can immerse themselves in some unique spatial experience while enjoying beauty care.
The beauty industry is, almost completely, oriented towards females, and Ecnesse, likewise, serves mostly female guests. For this reason, we choose pink color series for the design of spaces, hoping to break the traditional concept of the monotonous white spaces in beauty shops. With arch design in pink spaces, people would feel less distanced from the space, creating a unique sense of safety and belonging.
We create a sense of rhythm and a little bit mystery with curves, and this is exactly how people feel in the presence of a beauty.
To strengthen continuity within limited spaces of the stores, some of which are inside the shopping mall, mirrors are installed on some walls to enrich the spaces through reflection and facilitate interactions between people and spaces, creating unpredictable spaces just like Escher’s.