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ECCO Global Flagship Store

HONGDesignworks

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.10
5.34
6.21
5.14
5.7
Doris Wong
Doris Wong Director& Head of M Moser Beijing at M. Moser Associates
7.86
8.7
7.93
7.72
8.05
Vesma K. McQuillan
Vesma K. McQuillan Professor/ Head of TYP-0.Lab at TYP-0.Lab/ Westerdals Department of Creativity, Storytelling and Design/ Kristiania UC
A lovely modern interior with doubl...
7.95
8.67
8.1
7.52
8.06
Magda Cichon
Magda Cichon Founding Partner, General Director and Senior Architect at Blank Architects
I like the dualism of the interior...
8.25
8.25
8.3
8.41
8.3
Hiba Alobaydi
Hiba Alobaydi Managing Editor at Archello
No-No Atelier display a masterful a...
8.17
8.44
8.06
8.72
8.35
Natasha Greenhalgh
Natasha Greenhalgh Co-Founder & Creative Director at Nxt Museum
Refined sensitive at every level....
7.47
8.36
7.92
6.93
7.67
Zhuo Tan
Zhuo Tan Event Director at Design Shanghai
5
5
5
5
5
Zen Zheng
Zen Zheng Design Director at Leaping Creative
5
6.21
5
5
5.3
Mujib Ahmed
Mujib Ahmed Co-Founder and Principal at Collaborative Architecture
An elegant project and with underst...
3.95
8.52
5
5
5.62
Christian Lungershausen
Christian Lungershausen Co-Founder & Creative Director at Hielscher Lungershausen - BEYOND DISCIPLINES
7.1
7.47
7.25
8.17
7.5
Viktorija Valiulyte
Viktorija Valiulyte Brand Creative Retail Designer at Nike
6.02
8.02
7.74
6.02
6.95
Iñigo Bujedo Aguirre
Iñigo Bujedo Aguirre Photographer at Iñigo Bujedo Aguirre Photography
7
7
7
6
6.75
Bobby Fogel
Bobby Fogel CEO and Founder at BFArchitecture
7.54
8.51
7.33
7.28
7.67
Hadewych de Groot van Embden
Hadewych de Groot van Embden Workplace Strategy Consultant at YNNO
6.03
7.88
7
6.55
6.87
Carlos Virgile
Carlos Virgile Director at CV Design and Brands
6.1
8.02
7.1
7.1
7.08
Viviane Stappmanns
Viviane Stappmanns Curator at Vitra Design Museum
While it appears to bear some hallm...
5.26
3.97
6.05
3.37
4.66
Client
ECCO
Floor area
420 ㎡
Completion
2021
Designer
Dandi Li
Designer

Ecco flagship store locates on Huaihai Rd —— the interaction of eastern and western culture by many international brands. Ecco, a Danish brand of shoes and leather goods, with its design purpose “Making walk be a joy.” According to the design combined with the sense of future and unique art appliance by DangMing, the store aims to propagate its idea of technology, comfort, and innovation. Hong Designworks uses the concept of "Metropolitan Dreamland"——using the experience of multiple dimensionalities to reconstruct the relationship between people and objects to celebrate this store with its milestone meaning. 

Designer DangMing conceives an immersive atmosphere that using light as a modular system to challenge sense cognition between reality and fantasy by using a three-dimensional vision of extending the space. The art installations are designed by Asian American artist JUJU Wang. The metal gears-like art installation, including the spectacular sense of suspension and futuristic and sci-fi experience, is inspired by ECCO Factory. 

Another art installation with a feather-like surface, using 180 square meters of transparent leather, is inspired by the wave motion and other elementals in nature, she makes the whole structure form a particular visual experience and motivates the audience's original visual cognition of leather. A movable wall that can be adjusted according to requirements is set up in the multifunctional area. The surface of the water bar is made of ECCO high-tech DYNEEMA leather to allow consumers to have an immersive exploration. 

The huge screen extends from the first floor to the second floor constructing a dreamlike experience atmosphere for consumers. The plant equipment makes the whole scene feel more environmentally. ECCO global flagship store tries to furnish an open “living room”, a safe and comfortable urban space for consumers. To compare with traditional retail space, DangMing hopes to use free movement and interaction to give consumers closer and open experiences.