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Duratex Group - Expo Revestir 2018

GTM Cenografia

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Designer
GTM Cenografia
Client
Duratex S.A.
Floor area
1738.00 ㎡
Completion
2018

The need was a design to meet the four companies of the same group in their stands in a fair focused on the segment of architecture and design. In this way, a graphic language was adopted for the facades and the lining of the stands, from vertical lines, predominantly white, to have neutrality, in order to highlight the exhibition of the different products of each brand. The material adopted to produce such graphic was the elastic banded strips of various widths, which also referred to the transparency and flexibility of the group that serves the market with a wide range of products and innovations. The permeability was also sought, so that the support team and also the visitor were encouraged to walk through the strips. The system of metallic frames already ready, with the elastics, brought the speed necessary for the execution of the 4 stands during the 7 days of assembly. From the definition of external design, each brand had its exhibition content treated according to the specific need of its various products. In the DECA stand, mirrors contributed to a differentiated exhibition for theirs products. For the HYDRA stand, the simulation of 4 apartments demonstrated products for different categories of public. CEUSA's stand, with ceramic wall and floor application, illustrated the actual use of these materials. In the DURATEX stand, small sets and showcases in the form of pivoting brises helped to expose the vast catalog of mdf panels and floor covering products.