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Durat Flagship Showroom & Office

Linda Bergroth

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Display area and heater cover - Paavo Lehtonen
Display shelf - Paavo Lehtonen
Central island with Durat cabinet doors - Paavo Lehtonen
Display area and heater cover - Paavo Lehtonen

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.03
6.74
6.07
5.88
6.18
Nils Wiberg
Nils Wiberg Interaction Designer at Gagarin
6.17
6.4
7.63
6.37
6.64
Christopher Ortiz
Christopher Ortiz Project Designer at VLK Architects
6.25
6.5
7.5
6.5
6.69
Louise Braverman
Louise Braverman Founding Principal at Louise Braverman Architect
Actually this is a teaching space....
7.8
8
5.66
5.22
6.67
Marcos Aretio
Marcos Aretio Founder at Markmus Design
5.49
7.32
7.32
4.05
6.05
Only Song
Only Song ISE Development Director at Amer Sports Shanghai Trading
6
7
6.5
6
6.38
Anthony Monica
Anthony Monica Architect and Asst. Professor of Architecture at Belmont University
6.5
7.75
7
6.5
6.94
Sen Lin
Sen Lin Design Director at Gazer Design
7.09
7.25
6.12
7.09
6.89
Shawn Sullivan
Shawn Sullivan Partner at Rockwell Group
5
5
5
5
5
Alexis Vallégeas
Alexis Vallégeas Cofounder at Aimko
5.8
6
5
5
5.45
Nicolas Hauvette
Nicolas Hauvette Creative Director at Malherbe
6.19
6.82
6.77
5.52
6.33
Richard Kylberg
Richard Kylberg CEO and Head of Customer Success at Blink the Design Agency
6.43
7.11
5.49
5.94
6.24
Ziyu Zhuang
Ziyu Zhuang Founder and Principal Architect at Büro Ziyu Zhuang Architects
6.2
6.75
5
6.42
6.09
Maija Kreishman
Maija Kreishman Principal at Michael Hsu Office of Architecture
5
7
5
7
6
Paul Clayton
Paul Clayton Architect at Clayton Korte
4.15
5
4.31
4.31
4.44
Allison Rowe
Allison Rowe Former Head of Design at SPACE10
Clever use of the nooks to curate d...
6.37
7.18
6.76
7.35
6.92
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Colour
6.56
6.96
6.24
5.71
6.37
Nils Wiberg
Nils Wiberg Interaction Designer at Gagarin
daring color choices...
8.75
7.3
6.13
4.32
6.63
Christopher Ortiz
Christopher Ortiz Project Designer at VLK Architects
7.5
8
6.25
5
6.69
Louise Braverman
Louise Braverman Founding Principal at Louise Braverman Architect
5.82
7.37
6.27
8.35
6.95
Marcos Aretio
Marcos Aretio Founder at Markmus Design
6.45
7.42
7.03
5.01
6.48
Only Song
Only Song ISE Development Director at Amer Sports Shanghai Trading
7
7.5
7
6
6.88
Anthony Monica
Anthony Monica Architect and Asst. Professor of Architecture at Belmont University
7
7.5
7.5
6
7
Sen Lin
Sen Lin Design Director at Gazer Design
7.49
7.17
6.93
7.41
7.25
Alexis Vallégeas
Alexis Vallégeas Cofounder at Aimko
5.8
6
5
5
5.45
Nicolas Hauvette
Nicolas Hauvette Creative Director at Malherbe
5.73
6
5.5
5.5
5.68
Richard Kylberg
Richard Kylberg CEO and Head of Customer Success at Blink the Design Agency
7.41
7.38
6.03
5.22
6.51
Ziyu Zhuang
Ziyu Zhuang Founder and Principal Architect at Büro Ziyu Zhuang Architects
7.85
7.85
7.85
5
7.14
Maija Kreishman
Maija Kreishman Principal at Michael Hsu Office of Architecture
5
7
6
7
6.25
Paul Clayton
Paul Clayton Architect at Clayton Korte
5.86
5.86
5
5
5.43
Shawn Sullivan
Shawn Sullivan Partner at Rockwell Group
5
5
5
5
5
Allison Rowe
Allison Rowe Former Head of Design at SPACE10
5.74
7.06
6.11
5.88
6.2
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Material
6.08
6.67
6.43
5.76
6.23
Client
Durat
Floor area
90 ㎡
Completion
2021
Budget
EUR 80000
Social Media
Instagram
Sanitary
Accessories
Furniture

Durat showroom serves mainly architects and designers. The objective was to highlight the endless possibilities of the material, instead of showing readymade solutions. The idea behind the unconventional colour combinations and textures is to inspire the designers to find their own way to use Durat. The square format samples show all possible base colours and grains. 

Three bathroom sets and one kitchen island explains all aspects of the material: moulded sinks and baths, different thicknesses, available joints and cuts. The sketchy arrangements on shelves are seasonal and made from cut outs from the factory We exhibit many new ways to use the material. Laser cutting has been used for the signs and intarsia pattens for the texts. Windowsills, heater covers with CNC’, cabinet doors, doors, walls and shelves are all completely new uses for the material. 

The floorplan is simple and functional. The client is invited to wander around the central island and experience the individual display “boxes” as separate entities and curated compositions. The material is always within reach to be touched and felt. The client is encouraged to be playful and use the samples and other accessories to create their own mood boards. Durat is available in more than 200 vibrant colours, including a large variety of RAL Classic colours. custom colours can be tinted to order. Our new showroom is all about the colours. Durat is a unique, sustainable solid surface material which contains recycled post-industrial plastics and is 100% recyclable. 

The Durat Circular concept, in where Durat repurchases, refurbishes, and sells used Durat products, is a new step towards a comprehensive circular economy and closed material cycle. Our goal is to ensure the longest possible life cycle for Durat material and re-use 100% of the materials we produce. Durat showroom is a great place to introduce our circular practices and sell our second cycle products.