The inspiration has its origin in the product the boutique is going to welcome. Drome presents, in fact, a powerful, unique, urban, breakup but, at the same time, a niche product, refined, fresh and musical. Neither simple concept store or Monobrand store, Drome is a prototype of a contemporaneous concept of a point of sale that opens , with this space, the vision of the Brand itself. Minimal is the leading element. Minimal that is found on the lines marked on the cuts of the veil which covers all the ambient from the entrance. Minimal in lighting that marks longitudinally the entire ceiling. Minimal on the materials: resin on the floor, cement on the wall and the ceiling linked with steel and velvet put on the setting of the rack, permitting a linear and sophisticated presentation of the first rooms and then lighting with the robin’s eggs lacquered of the accessories area and ending with the sculpture of the dressing room: a big steel band wrapping itself on a central pin creating a sort of: “ spacial spiral”. Biting point is the video which contains the essence of Drome that escorts the client to discover the shop trough the route from the show window to the most intimate part of the shop.