Dr. Jart+ diagnoses a phenomenon with the most rational and logical ‘doctor’s eyes’, suggests the true value and the way of beauty with emotional and flexible expression methods of ‘art’, and talks about ‘the healthy beauty’.
Dr. Jart+’s first flagship store ‘Filter Space Seoul’ is where essential elements of the healthy beauty such as ‘water’, ‘air’, and ‘light’ can be experienced in the most refined form, and it’s planned to be the cleanest and comfortable experience space in the environmental pollution. The existing shape of the building is kept, placing a large air-conditioning system on the rooftop, and it is designed to look like a piece of functional machinery connecting each floor with air ducts. It’s also recognized as a filter covered with punched stainless steel plates during the day, while the shape and nature of the existing building are exposed at night, showing closely combined function of space and building. The air ducts covering the building can be explored in a staircase so that the form of access to each floor allows ‘people’ as well as ‘air’.
On the ground floor, visitors can enter the space through an ‘air shower booth’ which is created to keep the space clean from the outside. By offering a ‘water bar’ which is available to have purified water, well known for the most fundamental element of the human body, people can begin their healthy beauty life. Furthermore, a ‘life recipe’, the filter space has only, is special program.