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Dr. Zerach Aesthetic Medicine Clinic

Baranowitz Goldberg Architects

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Silver
Silver
Typical Treatment Room - Detail. - Amit Geron
View of the floating all-glass reception desk - Amit Geron
View of the reception desk and waiting space. The curving wall  on one side and the slanted wall on the other create an accentuated perspective that culminates in a mirrored wall. - Amit Geron
Typical Treatment Room - Detail. - Amit Geron

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Healthcare Centre
8.16
7.81
8.34
6.66
7.74
Mark Eric Magno
Mark Eric Magno Principal at Aedas Interiors
Great juxtaposition of materials, c...
8.5
7.5
9.2
7
8.05
Arthur Guimarães
Arthur Guimarães Chief Executive Officer at Arthur Guimarães Architects
Really loved the design! The futuri...
10
9.5
9.8
7
9.08
Serhii Makhno
Serhii Makhno Founder at MAKHNO Studio
8
9
9
8
8.5
Jessica Adkins
Jessica Adkins Brand Experience Design Lead Europe at M Moser Associates
The clever use of materials, light...
9
9
9.5
7
8.63
Xuechen Chen
Xuechen Chen Architectural Designer at X.C Studio
The design is meticulously executed...
8.5
9
9
7
8.38
Josse Popma
Josse Popma Partner at Popma ter Steege Architects
Eventhough I don't understand what...
8
8
9
6
7.75
Burton Baldridge
Burton Baldridge Founder at Baldridge Architects
Unclear how to talk about this. It...
8
8
10
5
7.75
Zizhao Li
Zizhao Li Cofounder and Chief Designer at DSC · Design
8
8
8
7
7.75
Suvi Saloniemi
Suvi Saloniemi Head of Exhibitions at Finnish Museum of Architecture and Design Museum
8
5
6
5
6
Mike McGirr
Mike McGirr Managing Partner and Design Principal at red design
6.57
6.66
7.02
6.21
6.62
Pooja Shah-Mulani
Pooja Shah-Mulani Partner and Design Director at LW Design
An extremely bold design with an ev...
8
7
8.5
6
7.38
Anna Gitelman
Anna Gitelman Associate Professor at Suffolk University
Great use of materials that enhance...
9
8
9
7
8.25
Katie Mitchell
Katie Mitchell Managing Director at Seen Studios
8
8
7.5
6
7.38
Harkaran Singh Boparai
Harkaran Singh Boparai Founder at Space 5
8.5
8
9
7
8.13
Wenqing Zhou
Wenqing Zhou Founder at Add Culture & Creative Development
8
8
8
7
7.75
Yan Zhang
Yan Zhang Cofounder at say architects
6.61
6.71
6.81
7.23
6.84
Jianan Shan
Jianan Shan Cofounder at say architects
8.06
7.44
6.5
7.75
7.44
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Healthcare Centre of the Year
8.34
8.08
8.67
6.73
7.95
Andrea Zickhardt
Andrea Zickhardt Managing Director at Holzer Kobler Architekturen
8.16
7.81
8.34
6.66
7.74
Abby Scott
Abby Scott Interior Design Principal at HDR
The idea of time traveling to the f...
8.16
7.81
8.82
6.66
7.86
Arianna Bavuso
Arianna Bavuso Cofounder at AB+AC Architects
Despite I understand the design int...
8.16
7.81
8.34
6.66
7.74
Anna Gitelman
Anna Gitelman Associate Professor at Suffolk University
A futuristic environment works almo...
9.04
9.18
9.02
7
8.56
Sneha Divias
Sneha Divias Founder at Sneha Divias Atelier
8.16
7.81
8.82
6.66
7.86
Client
Dr. Zerach
Floor area
350 ㎡
Completion
2023
Social Media
Instagram Linkedin
Furniture

Modern society's relentless pursuit of youthfulness and halting aging prompts us to seek proper nutrition, physical activity, and mental well-being. However, aesthetic medicine offers alternative paths to control time, facilitated by experts like Dr. Amir Zerach, whose clinic stands as a beacon of innovation in Israel.

Located discreetly in a Tel Aviv shopping center, the clinic's unassuming exterior belies its transformative interior. Clients step into a sleek, futuristic ambiance crafted from dark raw materials dominated by weathered and scratched aluminum panels. and dramatic lighting.

The space is monochromatic in its gray tones, and the drama it exudes enhances the almost cinematic ambiance. Along the length of a floating reception desk, made entirely of transparent glass, await receptionists to help entering clients. A glance around reveals that the treatment rooms are arranged on both sides of what could have been considered a corridor but, through space sculpting and dim lighting, becomes an intimate, pleasant waiting area.

The walls defining the boundaries between the treatment rooms and public space are sculpted in two broad strokes: One as a curved wall that accompanies the visitor inward from the public entrance and a slanted wall leaning forward to enhance the long perspective of the waiting area. A dark mirror stands at the end of the long narrow end of the space, reinforcing a surreal feeling as the space seems to extend into infinity, and the boundary between ceiling, wall, and floor is blurred.

The clinics, in sharp and deliberate contrast to the public space, are built as bright and luminous capsules. They are framed in curved streamlines, and their pristine white walls envelop fully conceal all the treatments operational functions. The ceiling is intentionally low incorporating an oversized round lighting fixture that brights up the entire space. Once again the boundary between floor, wall, and ceiling blurs, promoting the dreamy sensation of floating in space.

The minimalist spatial experience contributes to the validation of the advanced technologies used in these rooms. Like with the magic wand of technology and progress, the clinic rooms convey a sense that we have arrived in the right place and are treated by skilled hands in equipped with state-of-the-art scientific knowledge.

This spatial journey offers a glimpse into another dimension, where the fusion of architecture and medicine promises a modern fountain of youth.