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Dr. Zerach Aesthetic Medicine Clinic

Baranowitz Goldberg Architects

SAVE SUBMISSION
Silver
Silver
Typical Treatment Room - Detail. - Amit Geron
View of the floating all-glass reception desk - Amit Geron
View of the reception desk and waiting space. The curving wall  on one side and the slanted wall on the other create an accentuated perspective that culminates in a mirrored wall. - Amit Geron
Typical Treatment Room - Detail. - Amit Geron

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Healthcare Centre
8.16
7.81
8.34
6.66
7.74
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Healthcare Centre of the Year
8.34
8.08
8.67
6.73
7.95
Client
Dr. Zerach
Floor area
350 ㎡
Completion
2023
Social Media
Instagram Linkedin
Furniture

Modern society's relentless pursuit of youthfulness and halting aging prompts us to seek proper nutrition, physical activity, and mental well-being. However, aesthetic medicine offers alternative paths to control time, facilitated by experts like Dr. Amir Zerach, whose clinic stands as a beacon of innovation in Israel.

Located discreetly in a Tel Aviv shopping center, the clinic's unassuming exterior belies its transformative interior. Clients step into a sleek, futuristic ambiance crafted from dark raw materials dominated by weathered and scratched aluminum panels. and dramatic lighting.

The space is monochromatic in its gray tones, and the drama it exudes enhances the almost cinematic ambiance. Along the length of a floating reception desk, made entirely of transparent glass, await receptionists to help entering clients. A glance around reveals that the treatment rooms are arranged on both sides of what could have been considered a corridor but, through space sculpting and dim lighting, becomes an intimate, pleasant waiting area.

The walls defining the boundaries between the treatment rooms and public space are sculpted in two broad strokes: One as a curved wall that accompanies the visitor inward from the public entrance and a slanted wall leaning forward to enhance the long perspective of the waiting area. A dark mirror stands at the end of the long narrow end of the space, reinforcing a surreal feeling as the space seems to extend into infinity, and the boundary between ceiling, wall, and floor is blurred.

The clinics, in sharp and deliberate contrast to the public space, are built as bright and luminous capsules. They are framed in curved streamlines, and their pristine white walls envelop fully conceal all the treatments operational functions. The ceiling is intentionally low incorporating an oversized round lighting fixture that brights up the entire space. Once again the boundary between floor, wall, and ceiling blurs, promoting the dreamy sensation of floating in space.

The minimalist spatial experience contributes to the validation of the advanced technologies used in these rooms. Like with the magic wand of technology and progress, the clinic rooms convey a sense that we have arrived in the right place and are treated by skilled hands in equipped with state-of-the-art scientific knowledge.

This spatial journey offers a glimpse into another dimension, where the fusion of architecture and medicine promises a modern fountain of youth.