The design of the Dolce&Gabbana store by Gwenael Nicolas is an ode to the city of London, from royalty to punk and a sense of dignity and avant-garde. Like an artist that would draw life size paintings, each room is a celebration of the beauty of nature: twisted, curved and exploded, the stones create unexpected compositions. From book-matched marble, areas set in mirrored walls that create an optical illusion of lack of depth, making them seem as light as a sheet of paper, to contrast to the dynamic of the natural stone. Products are displayed in large stone frames, floating in a mix of diffused light. Italian walnut creates the strength in the details of the displays.
A delicate oval stairway connects the spaces in an uninterrupted sequence of marble wedges that compose the pattern of stairs: seen from above or below, the stairway conjures the impression of a silk ribbon.
The ground floor widely open to the city invites the viewer to come inside, as you move up the building, the space becomes more intimate, finely transforming into personal space, an intimate apartment, where the creators will welcome their guests a distinctive discovery tour.
As the customer walks through a gallery-like space, a collection of precious artefacts surrounding the visitors.