Combing over the habits in social media, we can see that people long for a sense of achievement that they get from putting real-life materials on virtual platforms. They convert the accolade they get in the digital world into self confidence in the real worlds. Such show and tell behaviors have blurred the border line of network activities and made the real world and the virtual world reflections of each other. Therefore, we have drawn inspiration from the immersion-style theater found in Broadway’s Fuerzabruta. We have taken it one step further to add explanatory notes to the traditional host-guest nature in dining etiquette. When the stage surrounds you and the play unfolds 360o all around, the observer in one moment can become a part of the show in the next moment and take delight in being the observed. This really turns the one-way view--either looking up or down the stage, but never both up and down--in traditional theater on its head.
In the elongated store, the first floor revolves around the chef bar, forming a couple of concentric circles and a multi-facing theater stage. Going into the stairs to the second floor and the hallways with transparent windows, the stage has been expanded into a 3D structure. These hallways are just like runways in fashion shows. Streams of guests taking their seats have become movements in the show. Everything inside enriches the show. Everyone in the store becomes a member of the platform.