Situated on the shores of Shenzhen Bay, DJI Flagship Store at Shenzhen OCT Harbour over three years. The design incorporates the features of DJI's drone products and introduces the innovative "DJI Launch Park" concept. It seamlessly blends indoor and outdoor elements to create a welcoming and interactive open retail environment, complete with an outdoor trial flight experience park. This project not only showcases the unparalleled allure of DJI's drone products, but also captivates customers of all ages with the enchantment of technology.

Innovation:
The project's innovation is evident in several ways. Firstly, the design integrates the unique features of DJI drones to create an exceptional outdoor trial flight park, offering customers a brand-new product experience. Besides, the "inner skin" is innovatively incorporated into the irregular building space, which addresses sun exposure issues and showcases a distinctive spatial style. Additionally, the reorganized circulation demonstrates innovative design, ensuring a seamless and unobstructed customer experience throughout the space.

Creativity:
The design concept of "DJI Launch Park” has blended the outdoor garden with the flagship store, providing customers with an immersive experience that combines retail interaction and drone performances. As customers move through the space from the ground to the fourth floor, they encounter distinct areas dedicated to main displays, joint displays, after-sales services, and product releases, each offering a unique journey. Interior grille walls and ceilings were carefully crafted to allow for an interplay of indoor and outdoor light and shadow, creating a visually stunning atmosphere. Centered around DJI’s brand concept, the spatial layout and decorative details embody the brand’s commitment to quality, technology, and precision manufacturing.

Functionality:
The ground floor is designed as a product display area, featuring suspended display platforms and dynamic screens. The second floor is connected to the outdoor DJI Launch Park, offering outdoor trial flights and drone performances. On the third floor, there is a photography gallery. Additionally, the store includes a convenient after-sales waiting area and a service center, offering product recycling services and other special services. The functional design not only showcase DJI's products comprehensively but also offers a diverse brand experience, enhancing customer engagement and satisfaction.

Sustainability:
The original architectural design lacked a systematic shading system, resulting in excessive indoor energy consumption due to high-intensity sun exposure. Therefore, a carefully planned "inner skin" was designed as an indoor shading system. It mitigates the impact of sun exposure on the space's microclimate while bringing in natural light. As a result, it has reduced the reliance on artificial lighting and air conditioning, thus effectively lowering operational energy consumption.