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Dior SS24 Mens

Villa Eugénie

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Courtesy of Dior
Courtesy of Dior
Courtesy of Dior
Courtesy of Dior

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Client
Dior
Floor area
0 ㎡
Completion
2024
Social Media
Instagram
Brand

Dior's SS24 menswear show marked creative director Kim Jones' fifth year with the luxury fashion house. The show took place at the historic École Militaire Paris, encased in a sleek, monochromatic ‘black box'. The minimalist façade was adorned with the white Dior logo, which stood out boldly against the uniform grey setting. The understated exterior design set the tone for the carefully curated interior, which drew on Jones' signature grey aesthetic. The aluminium checkered floor offered a visually striking foundation, while the tribunes extended the colour scheme upwards. Overhead, an illuminated white ceiling infused the space with a feeling of modernity and haute couture. As the show began, the surrounding environment was transformed. Boards shifted, lifting to reveal human models concealed beneath the floor. Upon their emergence, a thin strip of LED lights traced the edges of the models’ platforms, giving the impression that they were hovering above the ground. The seamless fusion of the models with their mechanical surroundings underscored the growing interplay between people and technology.