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Diageo Miami

IA Interior Architects

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Bar and Reception - Jack Cook
Bar and Reception - Jack Cook
Bar - Jack Cook
Bar and Reception - Jack Cook

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Sponsor
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Small Office
6.93
7.29
6.79
7.00
7
Adi Utama
Adi Utama Global Office Development at JetBrains
7
7
7
8
7.25
Jan Clostermann
Jan Clostermann Founder and Director at CLOU Architects
6
6
6
7
6.25
Sanchit Arora
Sanchit Arora Principal Architect at Renesa Studio
6
7
6.5
7
6.63
Stéphane Bernier
Stéphane Bernier Partner and Director of Retail Strategy and Innovation at Ædifica
6
6
7
6.5
6.38
Bin Ju
Bin Ju Founder and Chief Design Director at Horizontal Design
5
5.54
5.78
4.33
5.16
Maja Bernvill
Maja Bernvill Creative Director at Specific Generic
6
5
4
7
5.5
Justine Fox
Justine Fox Founder and Colour Specialist at Studio Justine Fox
5
6.76
6.69
7.08
6.38
Marie-Andree Busque
Marie-Andree Busque Director Interior Architecture at Sid Lee Architecture
7
7
6
7
6.75
Constance Guisset
Constance Guisset Founder at Constance Guisset Studio
5.78
5.83
5.54
6.22
5.84
Islam El Mashtooly
Islam El Mashtooly Creative Director at OBMI
5
7
5
7
6
Marie Hesseldahl
Marie Hesseldahl Partner and Head of Interior and Product Design at 3xn
6
5
5
5
5.25
Jason Chan
Jason Chan Founder at Jason Design Group
3.81
6.09
5
6.19
5.27
Liyun Hao
Liyun Hao Founder and Design Director at EVD
3.87
5
4.35
4.35
4.39
Client
Diageo
Floor area
930 ㎡
Completion
2024
Social Media
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DIAGEO’s ways of working are constantly evolving as they discover the best, most effective ways to collaborate and connect in the office, and in the myriad of ways they celebrate together with their coworkers and business partners--creating meaningful, inclusive, and engaging in-office employee experiences. ​ DIAGEO learns and adjusts with each office workplace project to ensure that they continue to deliver exceptional performance, while supporting their people to be their best and grow their careers, creating strong engagement and rewarding employee experiences.

DIAGEO, a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories, relocated to The Plaza at Coral Gables, intending to create a high-end environment that seamlessly integrates the company's identity and ingrains the brand in every aspect of the work environment. Custom millwork and detailed finishes were incorporated throughout the space, ensuring a sophisticated and immersive experience for the Diageo team and visitors alike. The new space represents an investment as their Latam American and Caribbean HQ while also supporting their North American colleagues. Situated on the 10th floor, this new Class-A building's amenities include enhanced air filtration, noise controls, access to natural daylight, outdoor workspace, onsite fitness center, bicycle racks, and walkability to parks, dining, and shopping.

At nearly 8,600 square feet, the new agile office supports 80 people and includes seven Zoom-equipped conference rooms, 30 workstations, five phone booths, and a full bar with collaboration space. This new office design fosters a sense of belonging and collaboration, with features and finishes that perfectly blend DIAGEO brands with office standards alongside Latin American, Caribbean, and local Miami culture.

At the heart of the design is a multi-functional bar area that serves as a reception desk and blends into a central hub for welcoming visitors, displaying DIAGEO’s diverse product lines. The custom bar was integrated into the reception desk, complete with a custom lighting system capable of remote-controlled color changes to suit different events.

The new office integrates sustainability, accessibility, workplace experience, and advanced technology. The design incorporates eco-friendly materials and energy-efficient systems alongside flexible workspaces. To top it all off, the new office is 17% more energy efficient than code minimums and 30% more water efficient. LEED Gold sustainability certification is pending.

The office features four branded meeting rooms, each reflecting the essence of a key Diageo product: Johnny Walker, Don Julio, Casamigos, and Smirnoff. These rooms are enhanced with custom glass film designs incorporating distinctive patterns and branding elements, along with LED and neon signage reinforcing their unique identities. A neon flamingo wall and a wave-pattern film were introduced in the open work area to maintain a dynamic and engaging atmosphere, ensuring visibility across the entire space. High-end furniture and finishes further elevate the aesthetic appeal.

Experiential design elements led by IA play a crucial role in the space. Neon signage, LED distillery imagery, and a striking branded corridor entrance sign add distinctive character to the office.

“Everyone is falling in love with the new office - a cosy, cool, modern space where our brands shine with amazing branding. Every single detail is spot-on. Thank you to the full team involved!" Alvaro Cardenas, President of Latin America and the Caribbean, DIAGEO

Key Technology features:
- Zoom & Teams compatible booking and collaborative meeting technology
- Envoy visitor management system
- User enabled Corrigo work request system
- Vergesense occupancy management system
- Wireless and noise-cancelling peripherals to maximize productivity in open, unassigned environment
- Single cord plug-n-work for powering and displaying devices
- Wireless screen sharing
- Desktop convenience power pedestals
- Lighting sensor technology

Key Wellness Features:
- Accessible to public transport and onsite parking
- Onsite Fitness center free for use by employees
- Onsite bicycle parking
- Natural lighting with windows prioritized for workstation area.
- Enhanced air filtration.
- Low-VOC building materials and furnishings
- Built-in water dispenser and coffee / espresso station
- On-floor mother’s nursing room
- 100% fully height adjustable workstations
- Fully adjustable ergonomic chairs.
- Large desk-mounted monitors
- Accessibility features beyond ADA requirements, including low-elevation pantry storage and warmer color-temperature lighting.

Key Collaboration Features:
- Bar 305 is an open workspace for collaboration, celebration, ideation, and individual work. This inviting and functional space, with numerous settings, can be used for meetings, trainings, panel discussions, broadcasts, social hours and brand events.
- Unique branding featuring some of DIAGEO’s iconic beverage brands, as well as local and Latin America imagery and neon lights.
- A featured ‘cabana’ complete with wall graphics and lighted pink flamingos for a phone booth niche to take private meeting and calls.
- High-performance acoustic isolation treatments for all meeting rooms to maximize privacy.
- White noise system in the workstation area.
- Sound-absorbing fixtures and materials.
- Casper cloaking film to provide AV display privacy while allowing natural light into rooms and preserve each room’s branded experience.
- Lockers to accommodate for personal storage

Key Sustainability Features:
The design incorporates eco-friendly materials and energy-efficient systems alongside flexible workspaces. To top it all off, the new office is 17% more energy efficient than code minimums and 30% more water efficient. LEED Gold sustainability certification is pending.