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DHL MEA Innovation Center Dubai

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DHL MEA Innovation Center - Signage - DHL
DHL MEA Innovation Center - Room - DHL
DHL MEA Innovation Center - Room - DHL
DHL MEA Innovation Center - Hospitality Space - DHL

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Sponsor
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Small Office
6.19
6.39
5.84
6.17
6.15
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
The contrast between the purity of...
8.75
9
9
7.5
8.56
Deepak Jawahar
Deepak Jawahar Cofounder at The Architecture Story
Cohesive use of materials, an inter...
6.9
7.5
7.5
6.5
7.1
Dennis Vlietinck
Dennis Vlietinck Head of Design at Wink
8
7.5
8
7
7.63
Nicolas Delefosse
Nicolas Delefosse Founder and Creative Director at NDDO
An immersive design, that...
7
7
8
5
6.75
Giovanni Zaccariello
Giovanni Zaccariello SVP Global Visual Experience  at Coach
Bold statement and gesture + out of...
8
8
8
7
7.75
Farid Ziani
Farid Ziani Partner Architect Designer at KTX archiLAB
8
7
8
6
7.25
Gilbert Khalil
Gilbert Khalil Director of Design and Technical Services at Sunset Hospitality Group
8
8
8
5
7.25
Dirk Osinga
Dirk Osinga Founder at STUDIOSINGA
Looks like a dystopian machine scie...
8
5
8
5
6.5
Lucy Bagshaw
Lucy Bagshaw Project Director at Tp Bennett
7
7
6
5
6.25
Jocelyne Sacre
Jocelyne Sacre Design Strategist at Consultant
Strong attention to detail and I ap...
6.5
6.5
5.5
5.5
6
Asif Din
Asif Din Sustainability Director at Perkins&Will
7
7
7
5
6.5
Liqun Lin
Liqun Lin Executive Director at Xiamen Wenqu Decoration Design
8
7
8
6
7.25
Cathy Figueiredo
Cathy Figueiredo Cofounder at Wanna
An immersive user experience achiev...
8.5
7
9
6.5
7.75
Lisa Adams
Lisa Adams Director of CitizenHKS & Sustainable Design Leader at HKS
Strong story of how forms inspired...
7
5
6
4
5.5
Baoyu Tian
Baoyu Tian General Manager at Foshan Shengtianjia Lighting Equipment
visual impact...
7
7
7.5
7
7.13
Klein Dai
Klein Dai CEO at Algebraist Brand Management
8
7
7
7
7.25
Bangsheng Yang
Bangsheng Yang Founder at Yang & Associates Group
7
7.25
7.25
5.75
6.81
Sontaya Bluangtook
Sontaya Bluangtook Associate Design Director at UNStudio
The lighting and material contrast...
8
7
8.5
7
7.63
Woody Yao
Woody Yao Director at Zaha Hadid Design
6
6
6.5
5.5
6
Designer
Client
Deutsche Post DHL Group
Floor area
450 ㎡
Completion
2021
Social Media
Linkedin
Outdoor Modular Structure

The DHL MEA Innovation Center is a mobile state-of-the-art facility where customers, partners, academia, and thought leaders can experience the next generation of logistics in an interactive showroom environment. Currently, DHL has innovation centers in Chicago, Cologne and Singapore. The MEA Innovation Center in Dubai is the first to be completely mobile. The team’s brief was to create a 450-sqm temporary structure that could tour various countries in the Middle East & Africa through 2027. Thus, “INNOVATION THAT MOVES” was designed to be built, dismantled, and then transported to the next location. 

The integrated showroom and innovative experience connect visitors to the heartbeat of the brand. Within the showroom, an impressive display of DHL’s latest innovative solutions inspires creativity and portrays tangible representations of DHL's creative personality. The showroom is designed around the notion that every DHL innovation center is the nucleus of its customer-centric innovation approach of today and the future. It is built as a continuous and open space that is conceptual and is a physical translation of the brand’s creative process. 

Envisioning the next game changer requires a space to wonder about the big question: “What’s Next?” The large floor space can be used for a variety of functions, such as product launches, workshops, and meetings; rooms can be transformed into experiential spaces or used for business conversations and group collaborations through modular wall panels. The double-height ceiling visually connects the open workspace, making a lasting impression on visitors to the center. 

True to its identity as an innovation hub, the Mobile MEA Innovation Center is the first-of-its-kind modular building constructed off-site and transported to Dubai. As a mobile innovation center, building materials are reused when the building is moved to another area, reducing the amount of waste produced. A combination of naturally cooling materials is used to help mitigate the environmental effects of the humid climate.