As the inaugural integrated production facility. With E Studio at the helm, the aim is to incorporate the company's commitment to excellence in technology and human-centric design, weaving a brand-conscious, modern-era factory complex for work, production, and living. This is envisioned through the perspective of children, embracing a brand perception that resonates with today's discerning consumers. The entrance hall's design takes inspiration from the distinctive moments in infant care. It captures the image of bubbles gently surrounding babies during their bath, evoking a feeling of relaxation and tenderness that visitors can naturally connect with the experience of caring for infants.
Passing through the Pond, elevators grant entry to a Courtyard nestled beneath the open sky and surrounded by a profusion of flowers, crafting a welcoming parent-child paradise. Children perceive the world in their own charming and vibrant ways. The Courtyard resembles a playground, infused with the imaginative, hand-drawn style of carefree children. Circular and arched shapes prevail throughout the landscape, intertwining to convey the idea of parent-child bonding and connectivity. Children's playtime needs to be safe and supervised. The Courtyard's landscaping places a strong emphasis on accessibility and safety, offering a spacious, level area for babies to enjoy unrestricted play. Hills, floral expanses, and designated camping areas enhance the variety of landscape features and visual experiences within this secure zone.
The Dream Factory not only serves as a showcase for a sustainable and eco-friendly future but also adds to the aesthetic appeal of the workplace, providing visitors with a more enjoyable and immersive tour experience. Office spaces are thoughtfully arranged around the Courtyard, fostering a natural, relaxed, and inviting environment where employees can work and thrive, catering to their individual needs. Walls have been replaced with glass partitions, providing users with an open and expansive view of the surrounding landscape.
The CEO's office is located in the northeast corner of the courtyard, where a harmonious blend of openness and privacy prevails. The seamless transition between indoor and outdoor spaces, coupled with the picturesque courtyard landscape, extends the office space into a natural and inviting setting, creating an environment that is both aesthetically pleasing and welcoming.
The office design preserves the brand's maternal and infant characteristics, employing a warm color palette to ensure that users can work in a comfortable and relaxed atmosphere. A semi-private tea space is created using half-height wooden partitions, birthing an open and transparent office layout. The factory also includes a cafeteria and a restaurant, offering a cozy and welcoming dining space for both employees and visitors.
Dexter Dream Factory
E Studio

1 / 16
Location
Designer
Client
Dexter
Floor area
34000 ㎡
Completion
2023
Furniture