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Desalto booth at Milan Furniture Fair 2024

Francesco Rota Studio

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Piercarlo Quecchia
Piercarlo Quecchia
Piercarlo Quecchia
Piercarlo Quecchia

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Trade-Fair Stand
5.14
5.62
5.65
5.69
5.53
Mireia Luzarraga
Mireia Luzarraga Cofounder at TAKK
5.95
6
5
5
5.49
Lara Francis El Hani
Lara Francis El Hani Senior Manager Interior Design – Head of Department at Kling Consult
5.46
5
5.78
6.19
5.61
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
5
6
5
7
5.75
Jukka Halminen
Jukka Halminen Founder and Creative Director at Design Office Koko3
5.42
6.68
5.98
5.42
5.88
Louisa Fan
Louisa Fan Director of Design Luxury and Lifestyle Brand at IHG ® Hotels & Resorts
5.5
6
6.5
6.5
6.13
Leali Ezzat
Leali Ezzat Founder and Design Director at ELE Interior
4.81
4.89
5.86
5
5.14
Shamsudin Kerimov
Shamsudin Kerimov Founder at Kerimov Architects
4.05
5
5.11
5.4
4.89
Alex Mok
Alex Mok Cofounder at Linehouse
3
4
3
4
3.5
Rahul Bansal
Rahul Bansal Architect at group dca
5
5
5
5
5
Javier Guzman
Javier Guzman Cofounder at Zooco Estudio
5.8
6
6
5.75
5.89
Lori Ferriss
Lori Ferriss Executive Director at Built Buildings Lab
5
6.14
6.39
6.81
6.09
Anette Skeie
Anette Skeie Head of Design at Norco Interior
5
6.2
5.8
6.8
5.95
Vineeta Singhania Sharma
Vineeta Singhania Sharma Founder at Confluence
6
6.5
7
5
6.13
Allen Zhou
Allen Zhou Founder at Shengtang Shijia Design Studio
5
4.9
5.73
5.98
5.4
Arianna Bavuso
Arianna Bavuso Cofounder at AB+AC Architects
7
7.5
8.5
7
7.5
Ziwei Guo
Ziwei Guo Founder and Director at Pure Design
5
5
5
5
5
Yang Yan
Yang Yan Founder and Chief Architect at y.ad studio
4.46
4.71
4.38
4.88
4.61
Client
Desalto
Floor area
288 ㎡
Completion
2024
Budget
Euro 100.000
Furniture

The booth represents the synthesis of the new direction of the company. Desalto feels the need to express its 'know-how' by expanding the range of products, entering other 'rooms' of the house: the first, close to the dining area (where the catalog answers exhaustively) the living room.

Desalto, thus, begins a new path in the 'SOFT' area by presenting itself at the 2024 furniture fair with 3 collections of upholstered furniture enclosed within a stand built entirely of polyurethane in the vertical parts.

The idea was to unequivocally convey the new direction undertaken, using this material in an innovative way, which is highly performing from an acoustic point of view, as a scenic backdrop conceived as an architecture: vertical volumes at different heights, which stand on a platform of approximately 300 m2. and surrounded by bright walls, creating an unusual skyline entirely in polyurethane.

the basic module 40cm.X40cm. it allowed great compositional flexibility, such as the niches/showcases created/carved out on the external perimeter or the possibility of hiding rooms, to be discovered through a labyrinthine path.

the stand, once dismantled, is entirely reused for the creation of new upholstered furniture, so as not to produce any waste.
the parts, however, which are no longer reusable, find their place in the virtuous cycle of reuse; polyurethane, for example, is cut and used for the production of draining and sound-absorbing asphalt.