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Deep Blue Plaza Gallery

VBD

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Entering hall - Yiwen XU
Sand table area - Yiwen XU
Entering hall - Yiwen XU

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.56
5.45
5.90
4.71
5.4
Nikita Morell
Nikita Morell Founder at Architects WordShop
6.33
7.17
8.09
8.22
7.45
Orlando Marques
Orlando Marques Founder and Director at OMstudio Lighting
6.5
7.8
7
7
7.08
Johan Lingner
Johan Lingner Head of Store Design at H&M
6
7
7
6
6.5
Elvira Munoz
Elvira Munoz Director of Interiors and EMEA Interior Design Practice Leader of Buildings + Places at Aecom
I love the attention to detail and...
6.46
7
7
6.69
6.79
Nazanin Naeini
Nazanin Naeini Exhibition Designer at Guggenheim Museum
The spaces feel bright and welcomin...
5
7
7
7
6.5
Andrea Sensoli
Andrea Sensoli Founder and Principal Architect at Superfuturedesign*
by the submitted material, it is no...
4
4
5
7
5
Jeff Xiong
Jeff Xiong Retail Space Design Director at ANTA Sports Products
6.4
7.25
5.98
6.12
6.44
Christian Kirschenmann
Christian Kirschenmann Studio Director Workplace at Ippolito Fleitz Group
Dull material choices lacking any h...
5
4
5
6
5
Jannis Reger
Jannis Reger Managing Director at CECON Buildings
5.5
7.5
7.5
6
6.63
Monica Dalla Riva
Monica Dalla Riva Senior Vice President design and Customer Experience at Deutsche Telekom
6
7
7
7
6.75
Ye Zhang
Ye Zhang Founder and Chief Architect at LZA
6
7
6
7
6.5
Maarten Jamin
Maarten Jamin Founder at bs;bp
6
7
6
10
7.25
Qiang Yu
Qiang Yu Founder at YuQiang & Partners
6
7
6
5
6
Designer
Client
Yinchuan LMJS Real Estate Group & Greentown Group
Floor area
709 ㎡
Completion
2021
Sanitary

The project is located in Yinchuan, Ningxia, CHINA. The abundant aquatic plants of ”The Jiangnan beyond the frontier” make this city like a pearl in the ocean. This project uses the luxury concept of yachts as the main clue, and avoids the extravagance of the form, and drags out a charming scene in the northwest Gobi. 

Combined with the renovation background of the project, the designer reorganized and constructed the overall segmentation of the space during planning, changing the narrow and cramped moving circulation into a roundabout strong interactive pattern with radians, making the overall space scene experience more coherent and smooth. 

Entering the entrance of the hall, the one that directly comes in is a rhino standing on the bow of the yacht. With the changing of ocean on the LED screen, the rhino is braving the wind and waves. The blue wave-shaped acrylic curtain walls on both sides of the installation lead the viewer into an immersive and inconceivable place. The light-colored terrazzo floor is like pure white sand of the seaside. The rough skin texture of the rhinoceros body is in sharp contrast with the delicate and smooth man-made luxury items around it, which arouses people's thinking about consumerism and at the same time echoes the project's own business community orientation. 

The sand table area is symmetrical with the acrylic column wrapping the suspended luxury bags as the central axis. The toughness of the metal combined with the mirror surface integrates the cold alienation brought by technology creates the overall space atmosphere. The translucent background wall is equipped with a liquefaction device, which can fill the background interlayer with water mist at startup, and can flow to the open area through the vent below the center, fully mobilizing the atmosphere and adding a layer of mystery and immersion to the overall space. The introduction of the robotic arm has aroused the resonance of artificial intelligence. The intoxication brought by luxury and the calm alienation brought by the sense of technology form an interesting unity of confrontation and symbiosis. The whole space is filled with mystery and restraint like a visitor from outside the sky, which is even more mysterious under the background of pure blue light. 

The chatting area and the VIP room are divided into different single-capsule cabin structures. It expresses a leisurely holiday atmosphere with the warm wood and gorgeous light film in the yacht cabin. The glass refracts intense light and shadow changes. Through the use of reverse opaque glass, the VIP room combines the experience of an open space with the function of private negotiation. 

The dream of sailing has never stopped. The yearning for the stars and the sea bears the blood and tears of the first generation of sailing pioneers, witnesses the interconnection of the world, and inspires countless explorers.