At Salone del Mobile 2024, DEDON aimed to transcend mere showcasing. Under the theme 'Beyond Boundaries: Innovation Inspired by Nature,' the brand established an inviting environment for exploration and discovery. Visitors were beckoned on a journey where design and nature converged, reshaping outdoor elegance and sustainable luxury with striking new designs, craftsmanship, and DEDON Fiber innovations.

At the heart of the stand, conceived by DEDON in collaboration with Hendrik Pedersen's practice 365 North and Danish Fair Builder Ambiente, lies the transformation of barefoot luxury living. Modest materials and warm, subtle tones reflect the brand's deep connection to nature. Circular motifs take center stage, symbolizing motion, completeness, and harmony, seamlessly integrating with DEDON's design ethos.

The three celestial ceiling rings, wrapped with Kvadrat fabric, reminiscent of the basic structures of DEDON's handwoven furniture, serve as visual anchors. Their coloring evokes the tranquility of dawn and dusk; their warm glow casts a serene ambiance over the space, inviting visitors to linger and engage in meaningful conversations.

Designed to be memorable and supportive of pre-sale to international distribution partners, the booth is open and approachable from three sides, offering multiple meeting settings while retaining its inspirational character for future Point-of-sale presentations. Strategic placement of facilities, including the welcome desk, kitchen, and round storage, creates distinct zones for information and inspiration.

Sustainability is a core focus, highlighted by the presentation of the brand-new DEDON Eco Cycle Fiber made from renewable resources. A display box invites visitors to learn more about this innovative material, showcasing the brand's commitment to environmental responsibility. Beyond Salone del Mobile, the booth's sustainability extends to reusability. All elements are set to be repurposed in additional fair stands and in DEDON's Headquarters in Germany as of late summer 2024, underscoring the brand's dedication to reducing environmental impact and fostering a circular economy.