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Danning Lab

AAN Architects

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Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.83
7.33
6.50
5.08
6.19
Jason Traves
Jason Traves Chief Creative Officer at Lucky Fox
5
5
6
5
5.25
William Barrington-Binns
William Barrington-Binns Director of Photography at WBB & Co.
6
8
7
6
6.75
Anastasia Karandinou
Anastasia Karandinou Architect, Senior Lecturer at University of East London
6
8
7
7
7
Jasper Blüm
Jasper Blüm Senior Designer at Colliers
7
7
7
6
6.75
Corien Pompe
Corien Pompe Chairman and Founder at Donna e Mobile
6
9
7
5
6.75
Chen Xiaohu
Chen Xiaohu Cofounder and Brand Director at BloomDesign
6
8
6
5
6.25
Bret Recor
Bret Recor Founder & Creative Director at Box Clever
6
8
7
5
6.5
Johnny Chiu
Johnny Chiu Founder at J.C. Architecture
6
6
7
5
6
Richard Parr
Richard Parr Founder at Richard Parr Associates
4
8
5
2
4.75
Li Baolong
Li Baolong Cofounder and Creative Director at BloomDesign
7
7
7
6
6.75
Stefano Giussani
Stefano Giussani CEO at Lissoni New York
5
6
7
7
6.25
Joanna van der Linden
Joanna van der Linden Global Retail Identity & Design Manager at Nestlé Nespresso
Interesting and original approach t...
6
8
5
2
5.25
Client
Danning Lab
Floor area
400 ㎡
Completion
2020
partner in charge
partner in charge
designer
designer
designer

The facade design is expressed in the way of fabric cutting technology, different from the inherent space form, using wall structure to separate and rotate, like a screen which stays between open and close, it shows some privacy but also a portion of public. On designing the circulation, we hope to break the general entering style by changing the flow line and visual feeling when customers entering the store. Space circulation and people’s walking direction are just like the texture on washed denim, forming a space with multi-dimensional spatial level, enhance the space atmosphere, but also skillfully avoid the impact of the store by the direct sunlight. The shelf is designed as flexible which can be detachable and reorganized. When more storage space is needed, it can be combined into small grid forms cabinets as folding clothes display; when new collations need to be displayed, it can be converted into long square display cabinets for side hanging or front hanging. The background of the shelf we use glass materials, but with different finish surface as splicing, not only to present a wealth of detail, but also to hope the customers to feel the diversity of the whole environment. All the free standing display is designed based on a cube structure, we cuts the cube structure, they can be separated into a single display as a different series of clothing display, or can be spliced into a long table as an exhibition display. It can also be transform into seating area for customers to rest. It can even be used as the function of dividing indoor area when holding activities in the store. The cashier space is designed as a workshop area, as a cashier and packaging space, as well as printing T-shirt and making some small products. People can vaguely see the busy "workshop" through the window from outside of the store, when customers are walking around or paying at the cashier can also see the production process more clearly, adding more fun to the store.