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Cuadernos Rubio

Masquespacio

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Client
https://cuadernos.rubio.net/
Floor area
200.00 ㎡
Completion
2019

Rubio's 1st concept store has a very recreational & interactive component that invites visitors to delve into its universe. Starting with the entrance, framed by bright yellow and blue neon signs, visitors are guided by a large counter towards the area of mathematics, writing & reading workbooks, close to the workshop area. Further into the shop, we arrive at the so-called “tunnel of color”, where a time machine guides visitors through the Rubio universe. Here, the more adventurous sorts can go on to the projection room. Each of the publisher’s collections has its own corner, where the store aims to encourage interaction with the public at all times & has endeavored to create the best possible display of its products. To wit, the back of the rotating shelves in the mathematics area are used as blackboards to practice mathematical concepts. Another area nearby has a methacrylate board that visitors can use to improve their handwriting. There are numerous spaces & activities to discover in this new Rubio space for both children & adults, including the curious peephole in the shop window, a time machine with augmented reality goggles, a roulette that explains the publisher’s history, a speaker that tells tales, the tunnel of color & the projection room. This makes the store interactive for visitors in the traditional way as they read the material, do mathematics operations & look through the peephole, & also make the most of the digital era with the use of tablets and 3D goggles