Designed and built in collaboration with Gensler, Allied, and Moment Factory, the newly transformed 1001 Robert-Bourassa redefines the urban workspace. The redesigned lobby can accommodate up to 300 people and is versatile for hosting a variety of events and work engagements meant to foster human interaction. Embracing a biophilic approach, Moment Factory created features such as tiered seating inspired by Montreal's Mont-Royal and also enhanced the space with a 30x20 foot digital display showcasing curated art, dynamic lighting, spatialized sound, reactive projections, and a lush green wall. This integrated ecosystem creates a captivating and refreshing atmosphere that evolves with days and seasons.

Allied, owner and operator of urban office environments across Canada, was seeking to transform 1001 Robert-Bourassa into a dynamic hub for Montreal’s creative and tech communities. They called on Moment Factory to spearhead a pilot project exploring the possibilities of multimedia to create collaborative gathering spaces. In partnership with architectural firm Gensler, our team designed and produced an immersive lobby experience, aimed at bringing people together to meet, connect, work and relax.

Our team was mandated to design, prototype and integrate multimedia technology throughout the lobby in a holistic way, making the space feel alive and connected to the thriving community of users. A multimedia ecosystem of video content, lighting, sound, and reactive projections move in sync, creating a soothing, yet energizing environment.

Moment Factory developed a content programming strategy that evolves over the course of the day, months and seasons. A diverse collection of video capsules, inspired by the evolving natural beauty of Montreal, brings poetry to the lobby, reflecting the unique identity of the city.

As part of this turnkey project, our team also recommended technologies, as well as system and scenography designs.

1001 Robert Bourassa embodies biophilia, connecting humans with nature. Natural materials, light, and sound create a warm, holistic space. Inspired by Mont-Royal's topography, tiered seating areas mimic the mountain's three summits. A 30x20 ft digital display showcases Montreal's urban parks, curated by Moment Factory. Dynamic lighting, spatialized sound, and a lush green wall further enhance the ambiance, fostering a seamless connection with nature and celebrating Montreal's collective identity.