The Creative Center which functions as Sony’s design department has expanded the breadth of its operations beyond electronics and into realms such as entertainment and finance in recent years, while also actively engaging in joint projects with external parties. Creation processes and projects are therefore diversifying, so with this in mind and the need to change the way work is done, the Creative Center established a new satellite office for more open collaboration with external parties. This satellite office is expected to be a testing ground to aggressively pursue new initiatives and establish new workstyles that are difficult to implement at headquarters due to various restrictions and limitations. Feedback about the findings will subsequently be relayed to headquarters. At the same time, the office is also intended to be a place for interaction with the outside world, to inspire Sony designers toward professional growth through interactions with other internal staff and outside visitors. To facilitate this, we have creatively devised various ways to flexibly take on a diverse range of activities and stimulate communication both internally and externally.