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Cream Chic

Labotory

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Bronze
Facade - CREAM CHIC
Facade - CREAM CHIC
Welcome zone - CREAM CHIC
Facade - CREAM CHIC

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.07
6.84
7.00
4.55
6.11
Qi Wei
Qi Wei Member, Urban Renewal Professional Committee, Vanke Shanghai Area at Vanke Group
6
7
6
4
5.75
Michela Falcone
Michela Falcone Architect / Educator at Experimental Architecture / BNU University
6
7
7.5
4
6.13
Claudia Mazzucato
Claudia Mazzucato Associate Designer and Architect at THDP
6.02
7.17
7.31
4.67
6.29
Amber Feijen
Amber Feijen Spatial and Concept Designer at 5AM
6
7
7
4
6
Mao Hua
Mao Hua Founder at EK Design
6
6
7.5
5
6.13
Massimiliano Tosetto
Massimiliano Tosetto Managing Director at Lodes
6
6
7
4.5
5.88
Bernhard Kurz
Bernhard Kurz Founder at IFUB*
6
7
6
3
5.5
Astin le Clercq
Astin le Clercq Cofounder and Design Director at Modem
Beautiful crafted details throughou...
6
7
8
5
6.5
Lisa Torreggiani
Lisa Torreggiani Partner at Monkeydu
The outside - inside bound is a wel...
6
6.5
7.2
4.5
6.05
Melissa Amarelo
Melissa Amarelo Cofounder and Creative Director at Toi Toi Toi Creative Studio
6
6
7
4
5.75
Thijn de Ruijter
Thijn de Ruijter Founder and Executive Partner at Karin Lauwers Agencies
Very nicely done with the table out...
6.88
7.81
7.88
4.17
6.69
Simon Hatter
Simon Hatter Founder at Hatter Agency
6
7
6
4
5.75
Britt Berden
Britt Berden Senior Creative Strategist at FranklinTill
6
7
6.5
5
6.13
Karen El Asmar
Karen El Asmar Architect & Interaction Designer at Tech
6
7
7
4.5
6.13
Simal Yesiltepe
Simal Yesiltepe Founder and Creative Director at Simal Yes Studio
6
7
6
5
6
Bob Chen
Bob Chen Founder at Bob Chen Design Office
6.21
6.83
7.1
7.01
6.79
Sophie van Winden
Sophie van Winden Director at Owl Design
6
7
8
5
6.5
Designer
Client
Cream Chic
Floor area
107 ㎡
Completion
2021
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Viscosity indicates the nature of friction within a fluid when it tries to change its shape. 

The contrast of materiality felt by the brand name Creamchic was dimensionalized in the given space. The changing process in the characteristics of the property is presented in sections and elevations in space through design languages, such as the change and contrast in texture, flexibility in form, and direction and movement of light. 

Primarily, the contrast of material implied spatial separation and the texture of the senses. Secondly, the flexibility of the form gave diversification to viewpoints and the sense of space through the various expressions of form and structure. Finally, the sense of space was intensified with the movements of light. 

The entrance merges from the street to the center axis. The large tables on the left side extends in from outside as well as the ceiling structures and the flooring finishes on the right side breaking down the boundary between the outside and inside for an effortless transition. 

The continuous ceiling structure from the outside to the inside was used to emphasize the deep spatial characteristics connected to the inner space. 

In addition to the center axis, the left portraying solid to liquid and right portraying liquid to solid, it projects its physical unique nature properties of the finishing materials focalizing around the axis.

In this space, we hope that individuals encounter various directions of seating for a diversified sequence of space. Through contrast, correspondence, and coordination of the physical properties of Creamchic, we approached the space with formative contrast between curves and straight lines offering a warm spotless spatial experience.