The reform of the well-known Crazy Pianos music club in The Hague, The Netherlands, was the beginning of a new stage in its history. The new design should push their new commercial strategy, aimed at a more demanding audience from a wider age range. But without losing the essence of the original project: the music of two red life pianos and a fun, carefree atmosphere that manages to raise the tone of the night, till getting the public to the dance floor.

The briefing was clear: a crazy, different and sexy venue. We responded with a design rich in details and corners, full of winks and little crazy stories: an atmosphere that invites to get carried away and lose your mind.

We conceived the space as a cinematographic sequence of a surreal film, which is gradually discovered as entering the venue. The layout is organized by clearly differentiated areas surrounding the energy centre of the room: the pianos on a small stage.

Each area is designed as a new scenography within this film, starting from the “Ticket Carrousel” to the “Art Gallery” or the “VIP Cages”. More intimate or social, more comfortable or active, each client would find their ideal corner according to the mood of the night.