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CPH:DOX - Copenhagen International Documentary Film Festival, Copenhagen

MBADV

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Designer
Client
CPH:DOX & Normann Copenhagen
Floor area
1000.00 ㎡
Completion
2019

Today it’s proving difficult to bring the chord-cutting generation into movie theatres when the price of one movie tops a month’s worth of Netflix. But maybe this mindful seating approach by MBADV Studio can turn the cinemagoing experience into another type of social environment and engagement.

At this year’s edition of the Copenhagen Documentary Film Festival, MBADV used 34 Normann Copenhagen Rope units to create a sofa cinema inside the Kunsthal Charlottenborg. The main goal? To go full-force on the idea that the only plus of seeing a film in public is the social element. In fact, it was named the Social Cinema. The boundaries between public and private become blurred and shows the typological potential of the space.

The social though was continued in an intimate VR space. Here the social inclusion was interpreted in a different way making space for everyone to feel comfortable and safe. The current layout of VR experiences leaves out about half of the population – that is, the group of introverts for whom walking around with a headset is quite a vulnerable situation, and thus refrain from engaging with the technology in this type of event. Therefore, the Virtual Reality Cinema is an intimate space-within-a-space made up of Normann Copenhagen’s Hyg lounge chairs and pillar-constructed walls that offer an opportunity for relaxed introspection.