Inspired by the 1920s art-deco Mastbaum Theater that once occupied this Philadelphia site, Convene Commerce Square brings the luxe and wonder of an old-world theater to a 21st- century, premium meeting and event space. In the interest of sustainability, this project renovated an existing footprint. We preserved the concrete floors and reused as much of the mechanical and electrical infrastructure as possible, while upgrading to efficient systems in areas of full renovation. However, the existing floorplan was challenging to navigate. We divided Convene’s floorplan into four color-coded quadrants to improve orientation and wayfinding, and embraced the extensive corridors of the space as dark, backstage halls. At the end of the corridors, we created framed views or feature vignettes to capture interest and draw the user forward, nodding to the proscenium of the theater. The selected colors and finishes derive from notable theatres from around the world. Colors of both historic and contemporary theaters, such as gold, green, blue and red, infuse the space to create a playful elegance. To reflect and include the Philadelphia community, in which the building exists, we commissioned local artist Nile Livingston to paint 4 custom murals of historic theaters and landmarks in the city. Each colored quadrant features Convene’s signature meeting rooms of varying sizes with dedicated break-out areas for dining and receptions, as well as Convene’s Nourish bar for self-service snack and beverage and phone booths for added convenience. The spaces provide flexibility for each client’s individual and diverse needs. We are confident that these flexible amenities will be invaluable in 2021, 2022 and beyond, as we return to a new style of working. The demand for amenitized meeting and event spaces will grow as the traditional office will likely see a large work from home and satellite workforce. We also believe that Convene’s inspiring visuals will excite people about coming back to the in-person work environment. Premium workspaces like Convene encapsulate the ever-evolving future of commercial real estate, as they provide the space to collaborate in the new ways the unpredictable future will demand.
Convene Commerce Square
Strada
Bronze
Bronze

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William Lim
Managing Director
at CL3 Architects Limited
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7
6
5
6

Tom Edington
Creative Director
at YourStudio
Colour used as a accent is always e...
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5
5
5
5

Elena Apiou
Head of design
at Adagio Aparthotels
Nothing really new or innovative....
4
5
4
5
4.5

Vincent de Graaf
Co-founder
at AIM Architecture
Balanced colour pallet, but not of...
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7
6
5
5.75

T.K. Chu
The Founder and Principle Designer of T. K. Chu Design Group and TK Home
at T. K. Chu Design Group
5
6
5
5
5.25

Valérie Boerma
Founder
at Barde vanVoltt
5
6
5
5
5.25

Oliver Salway
Founder
at Softroom
The resolution of the project is co...
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7
5
7
6.25

Alia el Tanani
Founder
at Living In Interiors & Don Tanani
The attention to detail to give a h...
5
7
5
6
5.75

Giulia Maria Moschen Bracho
Trend Researcher | Futurist
at Freelance
5
6
6
5
5.5

Sanxia Zhou
Director
at Sunshine PR and Frame China
6
6
6
5
5.75

Wiebe Boonstra
Art Director / Co Founder
at DUM
Although subdued, there is a use of...
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7
6
5
6

Heidi Smith
Partner
at Gray Puksand
I appreciate the use of colour as a...
6
7
6
5
6

Daisuke Nagatomo
Assistant Professor
at National Taiwan Normal University
6
6
6
7
6.25

Cameron Fry
Creative Director
at Liqui Group
6
7
7
5
6.25

Vincent de Graaf
Co-founder
at AIM Architecture
Nice space but i am afraid nothing...
5
7
6
5
5.75

William Lim
Managing Director
at CL3 Architects Limited
6
5
6
5
5.5

Tom Edington
Creative Director
at YourStudio
It's pleasant for a corporate feeli...
6
7
5
5
5.75

Elena Apiou
Head of design
at Adagio Aparthotels
Some areas look appealling but I mu...
5
6
6
5
5.5

T.K. Chu
The Founder and Principle Designer of T. K. Chu Design Group and TK Home
at T. K. Chu Design Group
6
7
5
5
5.75

Valérie Boerma
Founder
at Barde vanVoltt
5
6
5
5
5.25

Oliver Salway
Founder
at Softroom
5
6
5
5
5.25

Alia el Tanani
Founder
at Living In Interiors & Don Tanani
6
7
5
5
5.75

Giulia Maria Moschen Bracho
Trend Researcher | Futurist
at Freelance
5
7
6
5
5.75

Sanxia Zhou
Director
at Sunshine PR and Frame China
6
7
6
5
6

Wiebe Boonstra
Art Director / Co Founder
at DUM
Great ceiling work, not meaning the...
6
7
7
5
6.25

Heidi Smith
Partner
at Gray Puksand
I assume as a co-work space that th...
6
7
6
5
6

Daisuke Nagatomo
Assistant Professor
at National Taiwan Normal University
6
6
6
7
6.25

Cameron Fry
Creative Director
at Liqui Group
7
8
7
5
6.75
Designer
Client
Convene
Floor area
3900 ㎡
Completion
2020
Architect/Interior Designer
Contractor
Engineer
Lighting Designer
Owner
Project Manager
Principal-in-Charge