A fascinating journey through the human brain, a high-tech project for the
launch of Pen+ Ellipse the smart pen of the Moleskine Smart Writing System.
The story unfolds through a poetic metaphor that projects visitors into the two cerebral hemispheres - emotional and rational - involved in the creative process to make ideas come to life.
The emotional area is the first space you enter during the visit. Designed to
recreate an immersive, dreamlike environment, where ideas and concepts
become concrete and visible on the walls.
The space is quite dark, in order to create an atmosphere completely opposite to the following area, brightened up by light of rationality.
Sketches and drawings appear and dance on walls, drawings which are not static but these react to presence and movement of people, while in the second area these will be fixed on paper.