Colletctive by Cloud 11

The work "Cloud Falling" is a facade light installation that combines lighting design and lighting technology with the modernist architecture of the building. Created by Pongpasakorn Kuldirattham, also known as KOR.BOR.VOR, a leading visual mapping artist in Thailand, it generates the phenomenon of vertically moving fluid (dry ice) resembling clouds descending like a waterfall from the top of the building to the ground. This effect flows delicately down each level of the building's front structure, utilizing programming lighting techniques to design the movement rhythm. - iameverything.co

Udomporn Building (Phihalab), formerly an office and factory for pharmaceutical, chemical, and medical product manufacturing of Udomporn (Phihalab) Co., Ltd., was established in 1960. It has been abandoned for many years after its closure. This building is a symbol of Modernism in southern Sukhumvit. It was designed by Professor Dr. Ruangsak Kantabutra, a former Dean of the Faculty of Architecture at Rangsit University, and the only Thai student of Ludwig Mies van der Rohe, a leading architect of the Modern era. Our goal is to add content to this old building to create a creative space for over 50 creators who are experts in using technology in the fields of film, art, commercial, visual creators, and music, to bring vibrancy to this building.. - iameverything.co

An exhibition space for an Immersive Interactive Installation by creators from “Yellaban Creative Media Studio” featuring a form of interactive virtual installation art that can change and move based on audience participation. The designers have chosen to use motion graphic techniques to merge humans and technology, with large screens spanning from the lower hall to the ceiling of the second floor of the building - iameverything.co

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JURY VOTES
Exhibition

Location

2282 Sukhumvit Rd, Phra Khanong Tai, Khet Phra Khanong, Krung Thep Maha Nakhon 10260, Thailand

Designer

Ductstore the Design Guru

Client

Cloud 11

Floor area

2385 ㎡

Completion

2023

Budget

342,900 euro

Social Media

Developer

Small Wonder (Thailand) Company Limited

"Collective by Cloud 11" is Thailand's first-ever creator festival, under the concept of "Collective creativity empowered by technology for positive change." This groundbreaking event revolves around three core principles: Creativity, Collaboration, and Community. By seamlessly integrating cutting-edge technology with creative ideas, the festival transforms ordinary days into extraordinary experiences for creators.
The event is curated by DUCTSTORE the design guru Co., Ltd., which has brought together a diverse array of tech-savvy creators from various fields to collaborate and produce innovative works that inspire and strengthen Thailand's creator community.
"Collective by Cloud 11" features showcases created by over 50 creators! Explore exhibitions, art, and music through cutting-edge innovation and technology. Discover an inspiring community and ignite your creativity with talk shows and workshops hosted by renowned creators. The festival features an exhibition of immersive art, blending technology and art for a unique experience. Highlights include Facade Light Installation, Immersive Interactive Installation, Interactive Generative Art, and Audio Visual Art Installation. Visitors can create avatars for the immersive projection mapping art. The event also revitalizes the abandoned Phihalab building in downtown Bangkok, enhancing its significance.

WORDS Nontawat Charoenchasri