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CoCo Gusu District Suzhou

OYTT Design

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.43
6.64
6.71
5.71
6.38
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
8.1
8.5
8.39
8.17
8.29
Corey Martin
Corey Martin Principal Designer at Hacker Architects
I love how the design elevates the...
8.46
8.65
9.21
8.27
8.65
Miriam Zuurbier
Miriam Zuurbier Associate Partner and Creative Director at TANK
Beautiful translation or reference...
8.1
8.31
8.39
8.17
8.24
Farid Ziani
Farid Ziani Partner Architect Designer at KTX archiLAB
The use of Local Material in such l...
8.1
8.58
8.39
8.42
8.37
Chantal Vos
Chantal Vos Associate Partner at Kraaijvanger Architects
Material pallet combines byzantine...
8.1
8.31
8.39
8.17
8.24
Designer
OYTT Design
Client
CoCo
Floor area
115 ㎡
Completion
2020
Chief Designer
Tiao Ouyang
Design Company
OYTT Design

Dream in the East Taking the theme of "dream garden" as the breakthrough point, this project aims to create a unique image of milk tea brand by the perfect integration of local intention and space to carry out brand differentiation positioning. It adheres to the natural and low-key minimalism concept, and creates a zen space with rich texture levels, bringing multi-dimensional sensory experience for customers. Tracing back to the origin of the project, the designer annotates the artistic context of architecture with a sequential viewing rhythm. The intervention of large-scale glass on the facade makes the indoor and outdoor space get a good division. At the same time, it is interspersed with masonry and metal elements, which not only has the traditional aesthetic feeling, but also has the flavor of fashion. The concept of "garden" is used in the interior, which integrates traditional elements such as bamboo, stone and wood, as well as modern materials such as micro cement, cultural brick, stainless steel, etc., with pure brush strokes, it outlines the intangible abundance, endows it with comfortable and leisurely emotional expression and more profound connotation, and tries its best to deduce the beauty of harmony through ancient and modern times. The artistic structure is also the focus of the design and planning of this project. Interior design follows and continues its architectural form, reduces complexity to simplicity, and uses refined techniques to build large surface contours. By creating some dramatic details, each functional area can be spread out in a reasonable and orderly manner, and the dialogue between architecture and space is fully played. At the same time, the openness and interactivity are penetrated to highlight the sense of hierarchy of store functions, further strengthen the sense of integrity and spaciousness, so as to realize the harmonious unity of spatial layout. As the actual use intention of the tea space, the far-reaching significance of its comfort and experience in the project is self-evident. In addition to the partition full of sense of sequence as the division of seats, the design also adopts the transformation of decoration, the shape change of tables and chairs, and injects clear differences into the design of each area, so as to skillfully realize the creation of experience and practicability of space. Qian Zhongshu once said: "Take a bath, look at a flower, and eat a meal. If you feel happy, it is not because the bath is clean, the flowers bloom well, or the dishes suit your taste, but mainly because are not worried." The implication is that the present happiness and beauty begin with the mind and return to the realm. Through the carving and polishing of Oriental sentiments, this case creates an elegant and dynamic artistic beauty in addition to realizing its function. The commercial value of the space and the characteristics of the times also obtain a certain balance in the subtlety, which makes people immersed in the taste of the fragrance of tea. Chew the taste of life carefully.