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Coachtopia Pop Up Selfridges

Coach Studio x Studio Xag

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Coachtopia Pop Up - Andrew Meredith
Coachtopia Pop Up - Andrew Meredith
Coachtopia Pop Up - Andrew Meredith
Coachtopia Pop Up - Andrew Meredith

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Pop-Up Store
6.84
6.89
6.57
7.17
6.87
Justine Fox
Justine Fox Founder and Colour Specialist at Studio Justine Fox
Love the circular structures and la...
6.83
7.17
6.27
5
6.32
Sanchit Arora
Sanchit Arora Principal Architect at Renesa Studio
5
5
5
5
5
Jorge Mendez Caceres
Jorge Mendez Caceres Creative Director at BDG Architecture & Design
There are some moments, but not sur...
7.8
2.37
3.56
3.27
4.25
Jan Clostermann
Jan Clostermann Founder and Director at CLOU Architects
6.5
5
5.5
4
5.25
Marie Hesseldahl
Marie Hesseldahl Partner and Head of Interior and Product Design at 3xn
4
5
6
4
4.75
Adi Utama
Adi Utama Global Office Development at JetBrains
5
5
6
5
5.25
Constance Guisset
Constance Guisset Founder at Constance Guisset Studio
4
5
5
5
4.75
Marie-Andree Busque
Marie-Andree Busque Director Interior Architecture at Sid Lee Architecture
6
5
6
5
5.5
Bin Ju
Bin Ju Founder and Chief Design Director at Horizontal Design
3.97
5
3.73
5
4.43
Maja Bernvill
Maja Bernvill Creative Director at Specific Generic
I question the temple as such a dom...
4
3
4
4
3.75
Islam El Mashtooly
Islam El Mashtooly Creative Director at OBMI
5
6
6
5
5.5
Jason Chan
Jason Chan Founder at Jason Design Group
5.78
5
5
5
5.2
Liyun Hao
Liyun Hao Founder and Design Director at EVD
5.24
4.84
4.92
4
4.75
Stéphane Bernier
Stéphane Bernier Partner and Director of Retail Strategy and Innovation at Ædifica
4
5
4
4
4.25
Client
Coach
Floor area
150 ㎡
Completion
2023
Production

Coachtopia, a new initiative by New York based brand Coach, is a community of designers, thinkers, consumers and makers founded upon the idea that circularity is the future of fashion. In today's linear fashion system, the majority of products end their lives as waste in landfill. Coachtopia is harnessing more than 80 years of Coach leather expertise to help design out waste and advance towards a circular system in which products are crafted from what already exists and designed to be reimagined over multiple lives, with clear pathways for reuse and recycling.

This collection debuted in April at Selfridges, London, with a radical Pop Up designed by Coach in collaboration with Studio Xag. The Pop Up took customers into the wonderful world of Coachtopia, with not only the bags on display but also the tools, samples and processes that had shaped the collection. Material innovation was everywhere, with the Pop Up following the circular principles that the collection was built upon. For example, all tables and display units were made with repurposed leather scraps that might otherwise have gone to landfill. The entire Pop Up was also designed to be modular, this means that it can be disassembled and re-used again in future Coachtopia Pop Ups.