Coachtopia, a new initiative by New York based brand Coach, is a community of designers, thinkers, consumers and makers founded upon the idea that circularity is the future of fashion. In today's linear fashion system, the majority of products end their lives as waste in landfill. Coachtopia is harnessing more than 80 years of Coach leather expertise to help design out waste and advance towards a circular system in which products are crafted from what already exists and designed to be reimagined over multiple lives, with clear pathways for reuse and recycling.

This collection debuted in April at Selfridges, London, with a radical Pop Up designed by Coach in collaboration with Studio Xag. The Pop Up took customers into the wonderful world of Coachtopia, with not only the bags on display but also the tools, samples and processes that had shaped the collection. Material innovation was everywhere, with the Pop Up following the circular principles that the collection was built upon. For example, all tables and display units were made with repurposed leather scraps that might otherwise have gone to landfill. The entire Pop Up was also designed to be modular, this means that it can be disassembled and re-used again in future Coachtopia Pop Ups.