To stand out against other supermarkets, CITYFARM needs to display its distinctive quality to customers, starting with space, products, shopping experience etc. The first impression is the basis of intrinsic trust. CITYFARM should be designed as a scene, instead of a single-purpose, and as a one-time purchasing place. This scene will strengthen emotional bonds between neighbors. Through participating in EAT IN Space and Farm Foodstudy Institute, the intimacy among neighborhood shall be improved.
Design Concept: HARVEST TIME
“Plant a hope, Harvest the time”. Season changes while living things grow. The land has been painted golden and yellow during harvest time. The ripening makes it difficult for people to recognize what they were. The tiny tree buds we once planted were only a few inches tall, and now they have grown taller than the wall, stretching into the sky. There are birds singing on the branches, cats running about the trunk, friends chatting and laughing under the leaves…
This is a place for family gatherings. The pristine landscape tells us: During the four seasons of one’s life, only with hard-working cultivation, will the joy of harvest be everlasting.
There are two parts in this project: the Grand Barn Terrace and the Collecting Mirror Farm
CITYFARM - JINHUI
Shen jun wei

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Designer
Shen jun wei
Client
Shanghai cityshop co., Ltd
Floor area
140.00 ㎡
Completion
2018