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Citroën 2017, Tokyo

HAKUTEN

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Designer
HAKUTEN
Client
Peugeot Citroën Japan
Floor area
180.00 ㎡
Completion
2017

The Japan original space design inspired with the concept of "La Maison".The design motif is " drawer ".
The booth space expresses the massage that the joy of the life to get a car is replaced with the joy to look for the treasures filled in the drawer.
Emphasized the view point to see the drawer, the space is designed to be the most photogenic from the high angle view intentionally .
The height limitation in the site creates the unique low space without cars on the contrary.
The main three points :
Concentrate the floor decoration taking advantage of the concept of " La Maison " and Tone & Manor .
Design the photogenic booth in consideration of the scene seen from the second floor where visitors certainly pass through.
Arrange the color combination and volume to emphasize the iconic car body the best from the eye-level.
Various custom parts such as wheels ,mirrors and Citroën goods are stored in the floor 100mm high and create the flat floor with hardened glass.
And so visitors may walk around and experience as though they are looking for the treasures in the drawer there.
While recently young people tend not to buy their own cars in Japan , the space design presents " how to enjoy the life" having the unique points like Citroën.