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CIFI Sales Center Qingdao

Ippolito Fleitz Group – Identity Architectes

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JURY VOTES
Single-Brand Store
5.86
5.71
6.14
5.07
5.7
Christina Wissing Oppermann
Christina Wissing Oppermann Commercial Director at Brandt Collective
7
6
7
5
6.25
Timothy Moore
Timothy Moore director at Sibling Architecture
5
6
5
4
5
Bill Bouchey
Bill Bouchey Principal - Director of Design Interiors at HOK
6
5
6
5
5.5
Aezad Muzaffar Alam
Aezad Muzaffar Alam Co-Founder and Design Director at REFORM Studio
6
5
7
5
5.75
paul makovsky
paul makovsky Editor, brand stategist and content producer at -
6
6
7
5
6
Anika Hülser
Anika Hülser Head of Interior Architecture at HPP Architekten GmbH
5
6
6
6
5.75
Kate Shepherd
Kate Shepherd Cofounder & Strategic Director at The Future Collective
5
6
5
5
5.25
Joe Cheng
Joe Cheng Chairman at CCD Cheng Chung Design
6
6
6
5
5.75
UNO CHAN
UNO CHAN Chief designer at TOMO DESIGN
4
5
4
5
4.5
Penny Craswell
Penny Craswell Writer at The Design Writer
6
5
7
4
5.5
Martin Mostböck
Martin Mostböck Founder and creative director at AID at Martin Mostböck. AID - ArchitectureInteriorsDesign
6
6
7
6
6.25
Tola Ojuolape
Tola Ojuolape Senior Project Designer at Selina
6
6
7
6
6.25
Zhang Jiliang
Zhang Jiliang Vice President at Greentown China Holdings
7
6
5
5
5.75
Tiffany Yao
Tiffany Yao Regional Workplace Manager at Newmark
Wow moments around every corner!...
7
6
7
5
6.25
Client
CIFI Group Ltd.
Floor area
2400 ㎡
Completion
2019
Architecture

Sun, wind and water, coupled with a wide expanse of horizon, are an elemental experience for inhabitants of China’s dense and thronging cities. The new Sales Center for real estate developer CIFI takes its immediate beachfront position in Qingdao as a starting point for a customer journey that immerses visitors in the relaxing world of a maritime lifestyle. And as we have taken a sustainable approach to the interior design for the CIFI project in Qingdao, the centre can be easily repurposed as a restaurant with minimal construction once the sales phase is complete. Stepping into the entrance area means diving straight into a maritime lifestyle - a multifaceted atmosphere of shimmering blue light, metallic silver, reflective surfaces and little white sailing boats. The well-staged customer journey begins here in the experience zone that provides an atmospherically dense, warm and intimate upbeat. Our interior design plays associatively on the leitmotif, triggering a whole range of different memory patterns and feelings in visitors. On the second floor visitors enter into a low-ceilinged room that physically confronts you with the horizon theme. Here the sales show magic culminates in a little cinema with low seating crafted from stylised hawsers and stylised sails on the ceiling. From the top floor, a sculptural staircase leads down to the first floor and a large-scale architectural model. This floor offers additional areas with wonderful vistas, but also functions as a lounge with an adjoining bar for relaxed and uninterrupted sales discussions.