Sun, wind and water, coupled with a wide expanse of horizon, are an elemental experience for inhabitants of China’s dense and thronging cities. The new Sales Center for real estate developer CIFI takes its immediate beachfront position in Qingdao as a starting point for a customer journey that immerses visitors in the relaxing world of a maritime lifestyle. And as we have taken a sustainable approach to the interior design for the CIFI project in Qingdao, the centre can be easily repurposed as a restaurant with minimal construction once the sales phase is complete. Stepping into the entrance area means diving straight into a maritime lifestyle - a multifaceted atmosphere of shimmering blue light, metallic silver, reflective surfaces and little white sailing boats. The well-staged customer journey begins here in the experience zone that provides an atmospherically dense, warm and intimate upbeat. Our interior design plays associatively on the leitmotif, triggering a whole range of different memory patterns and feelings in visitors. On the second floor visitors enter into a low-ceilinged room that physically confronts you with the horizon theme. Here the sales show magic culminates in a little cinema with low seating crafted from stylised hawsers and stylised sails on the ceiling. From the top floor, a sculptural staircase leads down to the first floor and a large-scale architectural model. This floor offers additional areas with wonderful vistas, but also functions as a lounge with an adjoining bar for relaxed and uninterrupted sales discussions.