CIFI is one of China’s leading real estate developers. The sales centre in Hefei allows prospective buyers to experience the residential complex that is currently under construction. The brand slogan ‘Building for a better life’ addresses a target group that values sustainability, health and life in harmony with nature. The sales centre in Hefei is close to the fifth-largest freshwater lake in the country. So , the leitmotif is: water. The sales centre makes a spectacular impression, a first even for China, with a sunken plaza dominated by a towering artificial waterfall. The well-composed customer journey begins in an oasis of green with lots of water. Inside, a fluid, elongated space is revealed, continuing the softness of the outside façade. Layered white and blue tones, and a playful use of texture and structure give the space depth. The interplay of shapes and materials in the space, from structured glass to curved ceilings, cites the endless flow and magic of water. The effect is one of soothing calm without any loss of vibrancy. Upon entering, a large architectural model immediately captures the gaze. The deeper you penetrate the space, the calmer and more concentrated the atmosphere becomes. The perfect place for consultations and sales discussions, complemented by a water bar. Multimedia immerses visitors in the values and qualities of the project, before their visit continues with a tour of a model apartment. Once all the apartments have new owners, the structure will be repurposed to serve as a clubhouse for the new residential complex.