Design challenge To express CHOCOLAPHIL as a specialty of a chocolate shop, I focused on the ingredient of chocolate which is cacao. I was creating a visible image of cacao as shapes such as trees and seeds. And on the other hand, I was using a blue color as the ocean as if the cacao is traveling across the ocean. And also trying utilizing aluminum foil that was inspired by the popular wrapping material of a chocolate bar. Design result By using mirror finished pillars, I can create trunks of trees, which is cacao trees. The ceiling is arranged by the irregularly patterned mirror as the view of the forest which is the concept of this store as “Forest of cacao”. The mirrored pillars and ceilings are also providing the gimmicks that reflection of the moments of fresh-baked Gâteau au Chocolat, the blue-colored interior that set randomly, and the activities of people in the store.
Chocolaphil Etomo Jiyugaoka
Roito
Bronze
Bronze
Bronze
Bronze

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7
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at Bernardon
3
3
3
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Matteo Renna
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at matteorenna | studio
6
6
7
5
6

P.C.Ee
Editor & Creative Director
at industry+
4
5
4
4
4.25

Royce Epstein
Design Director
at Mohawk Group
6
5
6
4
5.25

Simona Franci
Principal and Design Director
at Fortebis
5
6
5
5
5.25

alberto caiola
Design Director
at Alberto Caiola Studio
5
5
5
5
5

Justin Bridgland
Founding Partner
at More Design Office
4
5
4
5
4.5

Florian Seidl
Design Manager
at Lavazza
A very compact space - not sure it...
7
4
7
4
5.5

Tetsuya Matsumoto
Head Architect
at KTX archiLAB
7
6
7
5
6.25

Shannon Pringle
Interior Designer
at Bernardon
3
3
3
3
3

Matteo Renna
Founder
at matteorenna | studio
6
5
7
5
5.75

P.C.Ee
Editor & Creative Director
at industry+
4
5
4
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4.5

Royce Epstein
Design Director
at Mohawk Group
Not seeing how multi brands would f...
4
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4

Simona Franci
Principal and Design Director
at Fortebis
5
5
4
5
4.75

alberto caiola
Design Director
at Alberto Caiola Studio
5
5
5
5
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Justin Bridgland
Founding Partner
at More Design Office
4
5
4
5
4.5

Florian Seidl
Design Manager
at Lavazza
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7
7
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Jelle Sapulete
Design Director
at Adidas
8
7
8
5
7

Tetsuya Matsumoto
Head Architect
at KTX archiLAB
7
6
7
5
6.25

Shannon Pringle
Interior Designer
at Bernardon
5
5
5
5
5

Matteo Renna
Founder
at matteorenna | studio
Interesting storytelling reflected...
7
7
8
5
6.75

P.C.Ee
Editor & Creative Director
at industry+
4
5
4
5
4.5

Royce Epstein
Design Director
at Mohawk Group
6
5
6
4
5.25

Simona Franci
Principal and Design Director
at Fortebis
5
5
5
5
5

alberto caiola
Design Director
at Alberto Caiola Studio
5
5
5
5
5

Justin Bridgland
Founding Partner
at More Design Office
4
5
4
5
4.5
Designer
Client
Bake
Floor area
30 ㎡
Completion
2019