Enjoy 2 free articles a month. For unlimited access, get a membership now.

Chengdu BMW Experience Center

Archihope

SAVE SUBMISSION
Bronze
Lobby - Vincent Wu
Exhibition Hall - Vincent Wu
Exhibition Hall - Vincent Wu
Lobby - Vincent Wu

1 / 17

Sponsor
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Large Office
5.30
5.72
5.64
5.92
5.64
Jason Immaraju
Jason Immaraju Creative Director at NVE Experience Agency
Bringing a sustainable idea like th...
8.79
9
9
9.5
9.07
Matyas Simonyi
Matyas Simonyi Creative Director at Tom Postma Design
I believe that in the exhibition/st...
9
9
8.5
8.5
8.75
Randy Gonzalez
Randy Gonzalez Multimedia Director at Moment Factory
8.61
8.71
8.96
8.98
8.82
Suvi Saloniemi
Suvi Saloniemi Head of Exhibitions at Finnish Museum of Architecture and Design Museum
8.21
8.2
8.43
8.3
8.29
Micha Klein
Micha Klein Executive Director at Liganova
Nice to see how it is designed and...
8.75
8.5
8.5
8.3
8.51
Designer
Client
Sime Darby Group & BMW Group
Floor area
10841 ㎡
Completion
2021
Budget
RMB 54.200,000
Lighting

Located beside the Gaodian Road, Pidu District, Chengdu, the original building with a total floor space of more than 10,000 square meters had been abandoned for years, whose exterior wall bricks were seriously ageing and partially had peeled off, and flues were exposed. So the renovation actually faced many challenges. The owner hoped that the building would become a dynamic and remarkable volume, easy to identify from the high-speed rail and highway along the opposite line, and integrate BMW's concept of being environmental-friendly and sustainable. 

The unit still inspired by the triangle symbol of BMW VISION NEXT is a large geometric form suspended ceiling installation that extends through the two spaces of the mezzanine to form a symbiotic relationship. The installation overhanging the mezzanine is mainly composed of four triangles to form an arrow symbol pointing to the future. The extension part of the installation is to provide a guide for the moving line of customers. From the different car model areas in the exhibition hall to the two-layer complex multi-functional spaces including lifestyle area, merch retail area, leisure area, tea room and café area, they are derived from and connected together by the triangular unit, which also integrates display, sales, customer experience and after-sales service at the same time. The steel structure of the unit can be recycled in the future. 

The design of hall open to below heightens the visual space and improves the overall brightness, so as to reduce an array of lighting arrangements, meanwhile the cost is saved and the power consumption is reduced. The second floor is a relatively independent customer restaurant and internal office area, while on the third, fourth and fifth floors are specialized maintenance workshops. In the multi-functional complex, we focus on the moving lines diversion in the overall design, and thus independent moving lines that do not affect each other are designed for customers, service personnel and workshop workers. 

In our point of view, a good design is not a pile of materials, so we take the simple wood grain color and white as the main tone of the whole space. As an environmentally friendly material, the colored wood grain aluminum profile will not release harmful elements such as radon and formaldehyde, etc, and has a strong plasticity. More importantly, it not only lasts longer than solid wood, but also can protect the ecological environment by replacing solid wood and reduce the waste of material resources.

 The facade made of white stainless steel are reusable, safe and secure, and will not change color or rust, which enhances the simplicity of the overall space while following the sustainable concept of reuse. The integrated design of architecture, landscape and interior makes the whole project consistent with the design concept.