Founded in 1989, CFMOTO is edging into the advanced ranks in the world’s powersports industry with their ambition on Technology and Quality focused. And now they need an extraordinary and dynamic way to convey motorcycle culture and CFMOTO spirit. 

Cityinno developed the core idea based on a large amount of powersports industry research and insight into the culture of motorcycle: When the motor cyclists chase the freedom and explore the boundaries with their nature, CFMOTO will always be with you. 

Following exhibition logic, the moving line separates the showroom into several zones, from lobby, history telling, diversified scenarios display, technology display, smart future, boutique and cafe, showing the strength and characters of CFMOTO. And we improve user experience as well. In this project, we focus on emotion changing of the visitors, using different methods such as simulation environment or interactive exploration to guide their mood. After deep discussions with the clients, we got inspired by the traditional Chinese space concept” round sky and square earth”, and decided to bring the connotation of balance and symmetry to our design. We combined natural geology, streamlined furniture and circular arc ceiling to set the vehicles area and reception, which aims to show up the theme of motorcycle. 

Consider of CFMOTO’s brand positioning, we chose wood and cement veneer combining crystal-clear glass to embody its style. History scenario for the past glory stories. We hope to tell CFMOTO’s story in an extraordinary and dynamic way that we build a ramp track to display historical models in a semi-suspended manner, bringing the feeling of moving and non-stop. Leaving the history hall, we enter the scene hall. Here we created 6 scenarios and 2 brand areas to display different products lines of CFMOTO. 

Technology and Innovation are the DNA of CFMOTO. Combined with the concept 「science lab」and CFMOTO blue color, this area is more cutting-edge and contracted. At the end of the showroom is a business lounge with diverse functions: it has a boutique and a café, which make the atmosphere relaxed and interesting. The visitors could share a good time here, grab a coffee, buy professional accessories & customized brand souvenir etc. We hope every visitor could gain a lot here, enjoying the joy of motorcycle culture as well as being convinced of the brand value of CFMOTO: experience more together.