MoreySmith designed the latest residential show apartment at the iconic London landmark, Centre Point, for property investment and development company Almacantar. The unique architecture of the Grade II listed brutalist skyscraper presented the practice with the opportunity to transform a blank canvas into a creative and visionary example of luxury urban living. Located in cultural hub of London’s West End, the apartment is designed for buyers seeking homes that are fully furnished with a selection of both vintage and contemporary furniture and styled with unique, high-quality art and design. The interiors of the 118 square metre, two-bedroom apartment reference the building’s 1960s heritage with a contemporary twist that creates a retreat of understated luxury elevated above the buzz of the bustling streets below. The apartment is carefully designed to include all the amenities of a stylish and comfortable contemporary home with an open plan lounge and kitchen ideal for relaxing or entertaining, and the two bedrooms and bathrooms are softly furnished for the utmost comfort. The scheme takes reference from the proximity of local transport connections and the eclectic British style of Soho’s members clubs. Retro and mid-century furniture selections are paired with fabric patterns and finishes of the era and carefully curated artwork to create an atmosphere of understated luxury. The renowned print designer Eley Kishimoto was originally commissioned by Centre Point to ‘encapsulate the spirit of the building’. A set of distinctive patterns were created, representing the building’s iconic design, which are etched into the lift interiors and the buildings wrap. Our scheme balances the graphic and urban identity using a subtle play of contrasts such as the bold Hermes wallpaper in one of the bedrooms with the more delicate hand crocheted Cave Wall lights by Naomi Paul. Design highlights include Pierre Frey wallpaper which lines the living space and full-length Aria shelving by Porada, echoing a contemporary design of a bygone era. Mid-century furniture is paired with forms and finishes that draw the scheme into the current day. A classic VP Globe pendant by Verpan adds a focal point to the dining area and below it, an Oval walnut dining table by British furniture designer, Matthew Hilton. Introducing natural elements of rattan, marble and timbers create a warmth and comfort in the space subtly referencing the understated scheme of contrasts. Working closely with MoreySmith’s sister company Artsource, the paintings in the living room are by artist, Idris Khan and further pieces by Paul Winstanley and Sebastian Bremer were included for added depth and individualism. Our studio is known for its innovation and attention to bespoke detail. The show flat included slimline leather window seats designed in collaboration with Bill Amberg Studio, allowing residents to perch lightly within the windows and admire the apartment’s enviable views across the city. Vintage armchairs by French designer, Pierre Paulin were sourced and reupholstered for the living room alongside Cassina’s rattan Rio coffee table, further elevating the multi-layered appeal of this new home within the city. MoreySmith is committed to executing sustainable schemes from the outset of the design process. We are passionate about adapting heritage assets, designing and conserving buildings in a way which is economical of resources and energy. Where possible we choose to work with manufacturers and crafts persons from the UK and London for their proximity to reduce transport costs and emissions. Furniture from the existing scheme was reused where possible and paired with new pieces that have a solid provenance and interrogated supply chain such as the Matthew Hilton table in the dining area. Sanitaryware, electrical fixtures and fittings were selected not only for their robustness and longevity but also to minimise energy and water consumption. The apartment makes use of the inherent Crestron system allowing control of environment in lighting, solar control and heating and cooling. Centre Point Residences has a dedicated front of house and concierge team to accommodate every need and promote a culture of inclusivity. The base-build of the skyscraper has been adapted to include step-free access from ground floor level to all floors via lifts and ramps where possible.