Enjoy 2 free articles a month. For unlimited access, get a membership now.

CEATEC 2022

Creative Center Sony Group Corporation

SAVE SUBMISSION
Bronze
Bronze
Bronze

1 / 12

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Trade-Fair Stand
6.31
6.22
6.16
6.71
6.35
Preeti Singh
Preeti Singh Brand Director at India Design ID
8
8
8
7
7.75
Ronnie Belizaire
Ronnie Belizaire Studio Practice Leader and Principal at HKS Inc.
Beautifully adapted space that hono...
8
9
8
7
8
Andrea Zickhardt
Andrea Zickhardt Managing Director at Holzer Kobler Architekturen
Well working space, like the re-us...
7
8
7
9
7.75
Anne-Laure Pingreoun
Anne-Laure Pingreoun Founder at Alter-Projects
7
8
8
8
7.75
Liz Gallagher
Liz Gallagher Studio Director at March and White Design
Love the integration of old and new...
8
8
8.5
7
7.88
Claude Saos
Claude Saos Head of interior architecture and design at LISAA Strasbourg
When old and new meet with finesse...
8
8
8
8
8
Julia Chiaramonti
Julia Chiaramonti Founder at Julia Chiaramonti
5.25
7.16
5.95
5.53
5.97
Tanya Suvannapong
Tanya Suvannapong Design Director at Gensler
8.5
8
8
7.5
8
Peter Pan
Peter Pan Founder and CEO at Noa Galaxy
6
7
7
6
6.5
Leendert Tange
Leendert Tange Creative Partner at Storeage-Group
7.5
7
7.5
7
7.25
Judy Dowle
Judy Dowle Associate Design Director at Studio XAG
7
8
7.5
7
7.38
Ismael Abedin Ingelmo
Ismael Abedin Ingelmo Founder and Director at DXMID
6.41
8.76
7.44
5.42
7.01
Quan Huang
Quan Huang Chief Designer at WJID
7
8
7
7
7.25
Servaas Vehmeijer
Servaas Vehmeijer Partner and Managing Director at The Invisible Party
This project shows how traditional...
8
8
8
7
7.75
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Material
6.61
6.36
6.93
7.25
6.79
Preeti Singh
Preeti Singh Brand Director at India Design ID
8
8
8
7
7.75
Ronnie Belizaire
Ronnie Belizaire Studio Practice Leader and Principal at HKS Inc.
Beautifully adapted space that hono...
8
9
8
7
8
Andrea Zickhardt
Andrea Zickhardt Managing Director at Holzer Kobler Architekturen
Well working space, like the re-us...
7
8
7
9
7.75
Anne-Laure Pingreoun
Anne-Laure Pingreoun Founder at Alter-Projects
7
8
8
8
7.75
Liz Gallagher
Liz Gallagher Studio Director at March and White Design
Love the integration of old and new...
8
8
8.5
7
7.88
Claude Saos
Claude Saos Head of interior architecture and design at LISAA Strasbourg
When old and new meet with finesse...
8
8
8
8
8
Julia Chiaramonti
Julia Chiaramonti Founder at Julia Chiaramonti
5.25
7.16
5.95
5.53
5.97
Tanya Suvannapong
Tanya Suvannapong Design Director at Gensler
8.5
8
8
7.5
8
Peter Pan
Peter Pan Founder and CEO at Noa Galaxy
6
7
7
6
6.5
Leendert Tange
Leendert Tange Creative Partner at Storeage-Group
7.5
7
7.5
7
7.25
Judy Dowle
Judy Dowle Associate Design Director at Studio XAG
7
8
7.5
7
7.38
Ismael Abedin Ingelmo
Ismael Abedin Ingelmo Founder and Director at DXMID
6.41
8.76
7.44
5.42
7.01
Quan Huang
Quan Huang Chief Designer at WJID
7
8
7
7
7.25
Servaas Vehmeijer
Servaas Vehmeijer Partner and Managing Director at The Invisible Party
This project shows how traditional...
8
8
8
7
7.75
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Trade-Fair Stand of the Year
6.37
6.31
6.27
6.72
6.42
Preeti Singh
Preeti Singh Brand Director at India Design ID
8
8
8
7
7.75
Ronnie Belizaire
Ronnie Belizaire Studio Practice Leader and Principal at HKS Inc.
Beautifully adapted space that hono...
8
9
8
7
8
Andrea Zickhardt
Andrea Zickhardt Managing Director at Holzer Kobler Architekturen
Well working space, like the re-us...
7
8
7
9
7.75
Anne-Laure Pingreoun
Anne-Laure Pingreoun Founder at Alter-Projects
7
8
8
8
7.75
Liz Gallagher
Liz Gallagher Studio Director at March and White Design
Love the integration of old and new...
8
8
8.5
7
7.88
Claude Saos
Claude Saos Head of interior architecture and design at LISAA Strasbourg
When old and new meet with finesse...
8
8
8
8
8
Julia Chiaramonti
Julia Chiaramonti Founder at Julia Chiaramonti
5.25
7.16
5.95
5.53
5.97
Tanya Suvannapong
Tanya Suvannapong Design Director at Gensler
8.5
8
8
7.5
8
Peter Pan
Peter Pan Founder and CEO at Noa Galaxy
6
7
7
6
6.5
Leendert Tange
Leendert Tange Creative Partner at Storeage-Group
7.5
7
7.5
7
7.25
Judy Dowle
Judy Dowle Associate Design Director at Studio XAG
7
8
7.5
7
7.38
Ismael Abedin Ingelmo
Ismael Abedin Ingelmo Founder and Director at DXMID
6.41
8.76
7.44
5.42
7.01
Quan Huang
Quan Huang Chief Designer at WJID
7
8
7
7
7.25
Servaas Vehmeijer
Servaas Vehmeijer Partner and Managing Director at The Invisible Party
This project shows how traditional...
8
8
8
7
7.75
Client
Sony Group Corporation
Floor area
270 ㎡
Completion
2022
Social Media
Instagram
Event Production

Sony Group Creative Center developed the concept and design for the Sony booth at CEATEC, one of the largest international IT and electronics exhibitions in Asia, held in October 2022 at Makuhari Messe in Chiba Prefecture.

The overarching theme of the booth was “To Continue to Share Kando (Emotion) on the Earth.” We sought to create a space that inspires visitors to contemplate their connection with the environment, seek more knowledge about environmental issues, and contribute to addressing those issues—which is not something that can be accomplished by a single enterprise.

The exhibits highlighted various environmental initiatives that Sony is undertaking along this theme. Sony’s efforts are centered around its view of the Earth from the three perspectives of “The Planet,” “Society,” and “People,” and the question of how each one of us who inhabit this planet can fulfill our responsibility and make a difference. This also served as the narrative behind the overall design of the booth, and we arranged the exhibits in a way that was easy to follow so that the message would be clear to visitors. Each exhibit explained how the featured technology addressed environmental issues and the process involved. Visitors were able to learn the general flow of each initiative from a macro perspective, as well as how it related to their lives at a more personal level.

The exhibit space was constructed in various configurations using building materials made of Original Blended Material , an environmentally conscious paper material made from bamboo, sugarcane fibres, and post-consumer recycled paper, developed by Sony. The materials are blended to bring out their organic look, visualizing the procurement process and encouraging intuitive awareness of the environment, while highlighting the exhibits and video contents. The four-meter long paper strips covering the booth gently swayed in the wind, creating an inviting atmosphere. The modular fixtures for presenting the exhibits, including tables, display stands, and caption stands, were made by combining honeycomb panels and paper tubes to ensure they could be flexible for various exhibits and be reused. Being made of paper meant that they could also be recycled after use. The whole space was designed in a way that let visitors experience Sony’s commitment to the environment.