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Casa Medallo Spotify Medellín

Del Valle Studio

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
7.37
7.05
7.59
6.66
7.17
Deepak Jawahar
Deepak Jawahar Cofounder at The Architecture Story
6.3
5.9
5.8
7.3
6.33
Dennis Vlietinck
Dennis Vlietinck Head of Design at Wink
6
6.5
5
7
6.13
Giovanni Zaccariello
Giovanni Zaccariello SVP Global Visual Experience  at Coach
6
5
7
6
6
Farid Ziani
Farid Ziani Partner Architect Designer at KTX archiLAB
4.5
5.5
4.5
5.5
5
Gilbert Khalil
Gilbert Khalil Director of Design and Technical Services at Sunset Hospitality Group
4
7
4
6
5.25
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
The combination of a restrained mat...
7
8
8
8
7.75
Nicolas Delefosse
Nicolas Delefosse Founder and Creative Director at NDDO
7
8
7
7.5
7.38
Asif Din
Asif Din Sustainability Director at Perkins&Will
6
6
7
6
6.25
Jocelyne Sacre
Jocelyne Sacre Design Strategist at Consultant
I will buck the judges trend here a...
5
5.5
5
6
5.38
Cathy Figueiredo
Cathy Figueiredo Cofounder at Wanna
I understand the intention of creat...
5
6
5
6
5.5
Liqun Lin
Liqun Lin Executive Director at Xiamen Wenqu Decoration Design
6
6.5
5.5
5
5.75
Sontaya Bluangtook
Sontaya Bluangtook Associate Design Director at UNStudio
7
7
6.5
7
6.88
Lisa Adams
Lisa Adams Director of CitizenHKS & Sustainable Design Leader at HKS
5
5.5
5
5
5.13
Lucy Bagshaw
Lucy Bagshaw Project Director at Tp Bennett
I can only share the same sentiment...
4
5
4
5
4.5
Klein Dai
Klein Dai CEO at Algebraist Brand Management
7
6
7
5
6.25
Baoyu Tian
Baoyu Tian General Manager at Foshan Shengtianjia Lighting Equipment
5.8
6
6
6
5.95
Bangsheng Yang
Bangsheng Yang Founder at Yang & Associates Group
6
7
6.5
5.5
6.25
Woody Yao
Woody Yao Director at Zaha Hadid Design
5
5
5
5
5
Dirk Osinga
Dirk Osinga Founder at STUDIOSINGA
3
3
3
3
3
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Light
7.09
7.19
7.41
6.21
6.97
Deepak Jawahar
Deepak Jawahar Cofounder at The Architecture Story
6.3
5.9
5.8
7.3
6.33
Dennis Vlietinck
Dennis Vlietinck Head of Design at Wink
6
6.5
5
7
6.13
Giovanni Zaccariello
Giovanni Zaccariello SVP Global Visual Experience  at Coach
6
5
7
6
6
Farid Ziani
Farid Ziani Partner Architect Designer at KTX archiLAB
4.5
5.5
4.5
5.5
5
Gilbert Khalil
Gilbert Khalil Director of Design and Technical Services at Sunset Hospitality Group
4
7
4
6
5.25
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
The combination of a restrained mat...
7
8
8
8
7.75
Nicolas Delefosse
Nicolas Delefosse Founder and Creative Director at NDDO
7
8
7
7.5
7.38
Asif Din
Asif Din Sustainability Director at Perkins&Will
6
6
7
6
6.25
Jocelyne Sacre
Jocelyne Sacre Design Strategist at Consultant
I will buck the judges trend here a...
5
5.5
5
6
5.38
Cathy Figueiredo
Cathy Figueiredo Cofounder at Wanna
I understand the intention of creat...
5
6
5
6
5.5
Liqun Lin
Liqun Lin Executive Director at Xiamen Wenqu Decoration Design
6
6.5
5.5
5
5.75
Sontaya Bluangtook
Sontaya Bluangtook Associate Design Director at UNStudio
7
7
6.5
7
6.88
Lisa Adams
Lisa Adams Director of CitizenHKS & Sustainable Design Leader at HKS
5
5.5
5
5
5.13
Lucy Bagshaw
Lucy Bagshaw Project Director at Tp Bennett
I can only share the same sentiment...
4
5
4
5
4.5
Klein Dai
Klein Dai CEO at Algebraist Brand Management
7
6
7
5
6.25
Baoyu Tian
Baoyu Tian General Manager at Foshan Shengtianjia Lighting Equipment
5.8
6
6
6
5.95
Bangsheng Yang
Bangsheng Yang Founder at Yang & Associates Group
6
7
6.5
5.5
6.25
Woody Yao
Woody Yao Director at Zaha Hadid Design
5
5
5
5
5
Dirk Osinga
Dirk Osinga Founder at STUDIOSINGA
3
3
3
3
3
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Exhibition of the Year
8.17
7.05
7.92
7.22
7.59
Deepak Jawahar
Deepak Jawahar Cofounder at The Architecture Story
6.3
5.9
5.8
7.3
6.33
Dennis Vlietinck
Dennis Vlietinck Head of Design at Wink
6
6.5
5
7
6.13
Giovanni Zaccariello
Giovanni Zaccariello SVP Global Visual Experience  at Coach
6
5
7
6
6
Farid Ziani
Farid Ziani Partner Architect Designer at KTX archiLAB
4.5
5.5
4.5
5.5
5
Gilbert Khalil
Gilbert Khalil Director of Design and Technical Services at Sunset Hospitality Group
4
7
4
6
5.25
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
The combination of a restrained mat...
7
8
8
8
7.75
Nicolas Delefosse
Nicolas Delefosse Founder and Creative Director at NDDO
7
8
7
7.5
7.38
Asif Din
Asif Din Sustainability Director at Perkins&Will
6
6
7
6
6.25
Jocelyne Sacre
Jocelyne Sacre Design Strategist at Consultant
I will buck the judges trend here a...
5
5.5
5
6
5.38
Cathy Figueiredo
Cathy Figueiredo Cofounder at Wanna
I understand the intention of creat...
5
6
5
6
5.5
Liqun Lin
Liqun Lin Executive Director at Xiamen Wenqu Decoration Design
6
6.5
5.5
5
5.75
Sontaya Bluangtook
Sontaya Bluangtook Associate Design Director at UNStudio
7
7
6.5
7
6.88
Lisa Adams
Lisa Adams Director of CitizenHKS & Sustainable Design Leader at HKS
5
5.5
5
5
5.13
Lucy Bagshaw
Lucy Bagshaw Project Director at Tp Bennett
I can only share the same sentiment...
4
5
4
5
4.5
Klein Dai
Klein Dai CEO at Algebraist Brand Management
7
6
7
5
6.25
Baoyu Tian
Baoyu Tian General Manager at Foshan Shengtianjia Lighting Equipment
5.8
6
6
6
5.95
Bangsheng Yang
Bangsheng Yang Founder at Yang & Associates Group
6
7
6.5
5.5
6.25
Woody Yao
Woody Yao Director at Zaha Hadid Design
5
5
5
5
5
Dirk Osinga
Dirk Osinga Founder at STUDIOSINGA
3
3
3
3
3
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Best Use of Light
7.21
7.63
7.90
6.95
7.42
Deepak Jawahar
Deepak Jawahar Cofounder at The Architecture Story
6.3
5.9
5.8
7.3
6.33
Dennis Vlietinck
Dennis Vlietinck Head of Design at Wink
6
6.5
5
7
6.13
Giovanni Zaccariello
Giovanni Zaccariello SVP Global Visual Experience  at Coach
6
5
7
6
6
Farid Ziani
Farid Ziani Partner Architect Designer at KTX archiLAB
4.5
5.5
4.5
5.5
5
Gilbert Khalil
Gilbert Khalil Director of Design and Technical Services at Sunset Hospitality Group
4
7
4
6
5.25
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
The combination of a restrained mat...
7
8
8
8
7.75
Nicolas Delefosse
Nicolas Delefosse Founder and Creative Director at NDDO
7
8
7
7.5
7.38
Asif Din
Asif Din Sustainability Director at Perkins&Will
6
6
7
6
6.25
Jocelyne Sacre
Jocelyne Sacre Design Strategist at Consultant
I will buck the judges trend here a...
5
5.5
5
6
5.38
Cathy Figueiredo
Cathy Figueiredo Cofounder at Wanna
I understand the intention of creat...
5
6
5
6
5.5
Liqun Lin
Liqun Lin Executive Director at Xiamen Wenqu Decoration Design
6
6.5
5.5
5
5.75
Sontaya Bluangtook
Sontaya Bluangtook Associate Design Director at UNStudio
7
7
6.5
7
6.88
Lisa Adams
Lisa Adams Director of CitizenHKS & Sustainable Design Leader at HKS
5
5.5
5
5
5.13
Lucy Bagshaw
Lucy Bagshaw Project Director at Tp Bennett
I can only share the same sentiment...
4
5
4
5
4.5
Klein Dai
Klein Dai CEO at Algebraist Brand Management
7
6
7
5
6.25
Baoyu Tian
Baoyu Tian General Manager at Foshan Shengtianjia Lighting Equipment
5.8
6
6
6
5.95
Bangsheng Yang
Bangsheng Yang Founder at Yang & Associates Group
6
7
6.5
5.5
6.25
Woody Yao
Woody Yao Director at Zaha Hadid Design
5
5
5
5
5
Dirk Osinga
Dirk Osinga Founder at STUDIOSINGA
3
3
3
3
3
Client
Spotify
Floor area
700 ㎡
Completion
2022
Budget
USD 30.000
Social Media
Instagram
Furniture

Spotify has recognized the potential of Medellin as a cultural epicenter in the modern world and its ability to develop urban genres. To reflect the material and sensory identity of the city from a contemporary perspective, Del Valle Studio has created a museum experience in the former Museum of Antioquia. The renovation of each area of the museum to contrast with the original construction and the addition of additional light has allowed for the creation of a memorable and immersive spatial composition that showcases the city's DNA through visual metaphors.

The project has been an exciting challenge that has led to interesting conversations about how music and spatial materiality combine to create a physical brand experience. The model has been a valuable tool for making quick decisions and maintaining an analog approach.

From a visual perspective, the proposal is eclectic and reflects the essence of the city. The use of recycled and common elements of the urban environment, modified by light and color effects, has demonstrated the value of design in a society that considers the everyday as waste and has reaffirmed designers' ability to reuse objects and question beauty and resource optimization standards.

Spotify's arrival in Medellin has reaffirmed the city as a cultural and creative epicenter and has provided an opportunity to bring the local to a global conversation. The project is an example of how collaboration across different disciplines can enable the creation of unforgettable experiences and demonstrates the passion and need of Medellin's creatives to showcase their work to the world and constantly raise the level of the conversation.