Casa ISDIN is ISDIN's first concept store, blending science and beauty in an interactive space. It features phygital experiences and personalized consultations, with a timeless interior using microcement and glass.
It features a minimalist and timeless aesthetic. It is not just a retail space but a hub for beauty and skincare innovation, offering expert consultations, workshops, and a dedicated event area for conferences and brand experiences. The carefully curated design and cutting-edge technology make it a benchmark in the beauty industry, redefining the way customers interact with skincare products.

The project brief for Casa ISDIN was driven by the brand’s goal of connecting with its community and sharing its expertise in innovation, science, and technology while strengthening its position in the beauty sector. As a brand jointly owned by Laboratorios Esteve and Puig—both leaders in their respective markets—ISDIN sought to create a space that embodies its identity and values.

The challenge was to merge the worlds of science and beauty, two seemingly opposite concepts, into a single, cohesive experience. This vision shaped the design of Casa ISDIN, transforming it into an immersive environment where technology, research, wellness, sustainability, and quality of life come together.